Senior Campaign Manager

Cheadle Hulme, Stockport, UK (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate end-to-end influencer campaigns across a portfolio of brands, aligning creator activity with client objectives and measurable outcomes.

  • Own end-to-end influencer campaigns from briefing to reporting, ensuring alignment with KPIs and client goals.
  • Build trusted client relationships and lead cross-functional delivery across timelines, approvals, and budgets.
  • Identify growth opportunities and craft influencer strategies across TikTok, Instagram, YouTube to meet campaign goals.

Job Description

Responsibilities

  • Act as the primary day-to-day contact and strategic lead across a portfolio of key client accounts.
  • Build strong, trusted relationships with clients and stakeholders.
  • Lead campaign kick-offs, status meetings, reviews and presentations.
  • Manage client expectations, timelines and deliverables across multiple accounts.
  • Provide strategic recommendations that support client objectives and campaign performance.
  • Identify opportunities to grow existing accounts through upselling and additional campaign activity.
  • Ensure exceptional client service and communication throughout all stages of delivery.
  • Lead and manage influencer marketing campaigns from briefing through to final reporting.
  • Own all aspects of campaign delivery, ensuring projects remain on time, on budget and on brief.
  • Manage both campaign-led activations and always-on influencer programmes.
  • Develop influencer strategies aligned to client objectives, audiences and KPIs.
  • Source, vet and recommend creators acrossTikTok, Instagram, YouTube and emerging platforms.
  • Manage creator outreach, negotiations, onboarding and briefing processes.
  • Coordinate content approval workflows between creators and clients.
  • Oversee campaign timelines, deliverables and stakeholder communications.
  • Monitor campaign performance and proactively resolve challenges throughout delivery.
  • Ensure all activity adheres to ASA guidelines and platform best practices.
  • Deliver post-campaign reports, insights and recommendations to clients.
  • Build and maintain strong relationships with creators, talent managers and influencer agencies.
  • Identify creator opportunities that align with client objectives and campaign goals.

Requirements

  • Minimum 3 years’ experience within an influencer marketing, social media or creative agency.
  • Proven experience managing end-to-end influencer campaigns for brands.
  • Strong client-facing account management experience.
  • Experience managing always-on influencer programmes and retained client relationships.
  • Demonstrable experience sourcing, negotiating and managing creators.
  • Strong commercial awareness with experience managing campaign budgets.
  • Confident presenting to clients and leading stakeholder conversations.
  • Excellent organisational and project management skills.
  • Experience developing campaign proposals, presentations and pitch materials.
  • Strong understanding of influencer marketing platforms, analytics and reporting.
  • Knowledge of ASA regulations and influencer marketing best practices.
  • Ability to manage multiple campaigns and deadlines simultaneously.
  • Highly proactive, detail-oriented and solutions-focused.
  • Agency-side influencer marketing experience.
  • End-to-end campaign management experience.
  • Strong client account management skills.
  • Experience managing influencer campaign budgets and profitability.
  • Excellent written and verbal communication skills.
  • Full right to work in the UK.
Water Creative logo

Water Creative

The perfect blend of creative producers, talent agents and content creators, we are committed to elevating creativity and bringing together the most suitable collaborators for each project. We are thinkers and doers. We support brands, creatives, agencies and clients across key pillars; creative and service production, brand activations, influencer marketing and talent management. hello@watercreative.co.uk

Founded in 2018
Manchester, England, GBR
10 employees (4 in marketing)

Traffic Signals

Monthly Visitors
810
Traffic Source Mix
Search
56.9%
Direct
32.2%
Referral
6.4%
Social
3.6%
Paid
0.7%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
2 (20% of company)