Senior Business Development and Marketing Strategist - Corporate

New York City, NY (On-site)

$138K/yr – $271K/yrSenior Level10+ years expFull time

Posted 16 hrs ago

Job Summary

Own and drive strategic marketing and business development for assigned practice groups and sectors, turning market insights and client feedback into actionable campaigns, programs, and cross-functional growth initiatives.

  • Owns planning, budgeting, and KPI tracking to ensure revenue goals are met.
  • Fosters cross-practice collaboration and alignment with senior leadership.

Job Description

Responsibilities

  • Lead the development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships.
  • Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities leveraging client-centric data and knowledge of market trends.
  • Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development.
  • Mentor and guide administrators and other team members to foster a high-performing, client-focused environment.
  • Collaborate closely with senior members of the Marketing Leadership team and other business services teams to ensure integration, innovation, and operational excellence.
  • Develop and lead annual marketing and business development plans including budgets for assigned practices/sectors, ensuring alignment with firmwide goals and a focus on revenue generation.
  • Identify emerging client needs, legal market trends, and business risks to shape proactive campaign strategies and market positioning.
  • Translate strategy into actionable initiatives with clear goals, timelines, and measurable outcomes, i.e., annual event plan priorities, alignment with target clients and prospects, etc.
  • Serve as an advisor to practice and sector chairs, delivering insights and recommendations grounded in market intelligence and client feedback.
  • Lead the conception and execution of high-impact, sector-focused campaigns, thought leadership, and client-focused programs, collaborating with teams across the marketing department to ensure fully leveraged programing.

Requirements

  • Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact
  • Strong record of working with leadership and key stakeholders
  • Bachelor’s degree required; advanced degree (MBA, JD) preferred
  • Demonstrated success in leading strategic planning and execution for practice groups or industry sectors
  • Strong business acumen, analytical capabilities, and ability to synthesize complex information
  • Trusted advisor with excellent communication and influencing skills; able to navigate and build relationships across a matrixed environment
  • Proven leadership ability; skilled at managing and mentoring team members
  • Demonstrates flexibility, innovation, and a growth mindset in fast-paced, change-oriented environment
  • MS Office Suite
  • Marketing technology including Salesforce, Foundation

Preferred

  • advanced degree (MBA, JD) preferred
  • Prior experience supporting and/or strong knowledge of corporate and transactional-related practices preferred

Benefits

  • This position is eligible for an annual discretionary bonus
  • 401(k) plan
  • medical, dental, and vision insurance
  • accrued paid time off plan starting at 20 days annually
  • personal medical and parental leave
  • up to ten paid holidays
  • family care benefits

Salaries

Posted range

$138K/yr – $271K/yr

Taken straight from the job posting.

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Marketing Team

Median Career Experience
5 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
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Senior Business Development and Marketing Strategist - Corporate

Ashurst Perkins Coie · New York City, NY · On-site