Senior Brand Marketing Manager

Boston, MA (Remote)

$128K/yr – $150K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the brand narrative and measurement, shaping category leadership across earned, owned, and paid and turning executive storytelling into scalable, AI-enabled brand systems.

Brand Leadership: Define and execute integrated campaigns around moments like BFCM NRF Shoptalk, aligning messaging across channels.
Thought Leadership: Build executive narratives and secure top-tier media opportunities to amplify credibility.
Brand Systems & AI enablement: Codify voice, visuals, and messaging into scalable systems that power AI-driven content and content production.

Job Description

Responsibilities

Own AfterShip's brand narrative by bringing our category point of view to market across earned, owned, and paid channels. Plan and execute integrated brand campaigns around key moments such as BFCM, NRF, and Shoptalk.
Develop thought leadership narratives for executive spokespeople, continuously refining messaging to reflect market trends, customer insights, and evolving business priorities.
Lead public relations and earned media strategy by managing our PR agency, driving media relations, securing bylines and speaking opportunities, and partnering with executives and customers to amplify AfterShip's voice.
Build flagship research and content franchises in partnership with Content Marketing, including annual benchmark reports, industry trend reports, and integrated campaigns that position AfterShip as a category leader.
Scale the AfterShip brand for the AI era by partnering with Creative to codify our messaging, voice, and visual identity into systems that enable AI-powered content and creative production.
Define and measure brand success by establishing a brand measurement framework, including share of voice, branded search growth, sentiment, earned reach, and other indicators of awareness and market perception.

Requirements

An experienced brand marketer with a track record of developing and executing brand strategies that elevate both company and category narratives.
Strong PR and earned media experience, including managing agency relationships, shaping media strategies, securing bylines and speaking opportunities, and building credibility with journalists, analysts, and industry influencers.
Hands-on experience leading integrated brand campaigns across earned, owned, and paid channels, including major product launches, industry events, and experiential activations.
A trusted executive partner who has worked closely with founders, CEOs, and senior leaders to develop thought leadership, executive communications, and company narratives.
Experience building scalable brand systems, with the ability to codify messaging, voice, and positioning into frameworks that can be consistently applied across teams and AI-enabled workflows.

Preferred

A data-informed approach to brand marketing, with experience defining and measuring brand health through metrics such as share of voice, brand awareness, sentiment, branded search, and earned reach to guide future investment.

Benefits

Competitive compensation
Remote-first work setups
Healthcare coverage offered from day 1
Retirement plans including company match
Unlimited PTO
Annual learning & wellness benefit
Monthly book perk
Career progression & professional development

AfterShip

4.2 Glassdoor

Founded in 2012, AfterShip’s customer experience platform sparks loyalty and engagement for global eCommerce brands and retailers.Offering a full suite of software covering the entire customer journey—from email automation, SMS marketing, and product reviews to shipment tracking, returns management, predictive delivery estimates, and multi-carrier shipping—AfterShip helps brands enhance the customer experience at every step.With 17,000+ customers, AfterShip is used by iconic brands, including TOMS, Kylie Cosmetics, Gymshark, DIME Beauty, and Harry’s. Recognized as a Retail Technology Power Player by Business Insider, AfterShip integrates with 1,000+ carriers worldwide and empowers top retailers and Fortune 500 companies to drive additional revenue, reduce operational costs, and improve CX. Learn more at aftership.com.

Founded in 2012

Singapore, SGP

353 employees (29 in marketing)

www.aftership.com

84% recommend to a friend

96% CEO approval