Responsibilities

• Own brand strategy across a growth segment and identify opportunities to strengthen performance and drive profitable growth.
• Develop integrated business plans across innovation, communications, media, PR/influencer activity, retail execution, and distribution.
• Manage P&L priorities and investment tradeoffs using financial analysis and clear business recommendations.
• Translate consumer, shopper, customer, and market insights into actionable growth strategies.
• Lead innovation commercialization and growth pipeline development with Sales, Finance, R&D, Supply Chain, and Operations.
• Partner with Customer Marketing and Category Management to create customer-ready stories, selling tools, and strong in-market execution
• Monitor brand, category, and competitive dynamics to identify risks, spot opportunities, and refine portfolio priorities.
• Communicate business performance and strategic recommendations to senior leadership with clarity and confidence.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 8+ years of Brand Marketing, Category Management, or General Management experience in CPG
• Strong business acumen with P&L management experience
• Experience leading innovation and commercialization initiatives
• Nielsen, Circana, or syndicated data experience
• Strong analytical, communication, and project management skills
• Ability to travel 10–15%

Preferred

• MBA