Horizon Organic Dairy, LL

Senior Brand Manager - Maple Hill

Broomfield, CO (Hybrid)

$125K/yr – $140K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand strategy and cross-functional execution for Maple Hill within Horizon Organic, focusing on growth, profitability, and portfolio initiatives.

  • Own cross-functional marketing plans, including consumer/retail initiatives and P&L-influencing activities.
  • Must-have: 5+ years in CPG/brand marketing with strong P&L, budgeting, and governance experience.
  • Standout: Experience leading integration of acquisitions and portfolio growth in organic dairy brands.

Job Description

Responsibilities
  • Supporting development of strategic plans and leading execution of initiatives that build brand equity, household penetration, segment growth, and profitability. Scope is likely to include brand, commercial, portfolio, network, supply, COGs, and innovation initiatives.
  • Understanding consumer, category, channel, and retailer dynamics and applying the understanding in the execution of Maple Hill plans.
  • Leading cross-functional teams in the execution of marketing/brand plans, including (but not limited to): consumer communications, social and digital approach to integrated marketing, shopper marketing, research, product development, merchandising strategies, COGs optimization, network optimization, supply optimization, and PPA.
  • Understanding financial drivers and identifying opportunities to achieve profitability goals across multiple segments.
  • Partnering with insights and analytic teams to strengthen consumer, category, and competitive intelligence. Synthesizing data into actionable insights that influence strategy and drive brand, product, and category change.
  • Initiating consumer or category research projects and leading execution in partnership with analytical/strategic teams, which may include CLTs, CDTs, Ethnographies, Packaging Research, Turf Analysis, etc. Socializing consumer and category shifts internally and externally.
  • Partnering with commercial team to achieve distribution and velocity targets, channel and customer prioritization, price/promo execution, and sales/customer communication. Participating in customer presentations or trade events.
  • Leveraging sales and shipment data to inform demand planning (monthly, annually) and facilitating optimal use of network and supply capacity across assigned segments.
  • Leading cross-functional projects through governance stages, utilizing stage gate templates and driving for on-time and within-budget execution. Projects include line extensions, innovation, packaging refreshes, and network changes.
  • Managing segment investment and budgets – supporting annual planning processes, quarterly spending, PO initiation, and month-end closure efforts.
Requirements
  • Undergraduate degree or equivalent experience required; MBA preferred
  • Minimum of 5 years of progressive CPG or strategic brand marketing experience with increasing responsibility, and a proven track record of success.
  • Established record of success in the areas of P&L management, people management, brand management, product management, commercial planning, integrated marketing execution, data analysis and synthesis into actionable insights, demand planning, budget management, project management, and new product development governance processes.
  • Strong communication skills with an ability to inform and influence a variety of audiences: small groups, large groups, executives, external partners, brokers, and customers
  • Characteristics and behaviors: growth mindset, optimism, initiative, agility, flexibility, ability to think big and tight, drive, ability to influence, and passion for mission-centric brands
  • You exemplify Horizon values: Team First, Act as Owner, Strive for Excellence, Open Dialogue, and Equip & Empower
Preferred
  • Preferred experiences: food and beverage CPG experience, natural foods/mission-led and/or B-Corp certified experience, and board-led or Private Equity experience.