Responsibilities

• Drive scaled and emerging brand strategy, set channel goals, and ensure alignment with business objectives.
• Own P&L, set revenue targets, track performance, and recommend strategic adjustments.
• Lead major brand initiatives, campaigns, product launches, and website strategies, coordinating cross-functional teams for seamless execution.
• Oversee product pipeline strategy, stage-gate approvals, and launches, ensuring alignment with brand positioning and margin targets.
• Serve as primary liaison for talent, managing approvals, contracts, shoots, and creative deliverables.
• Approve brand content, messaging, architecture, and visual identity across channels to ensure consistency and quality.
• Guide customer engagement strategies, optimizing onboarding, retention, loyalty, and subscription performance (CVR, AOV, LTV).
• Mentor and manage Assistant Brand Managers, fostering team alignment, professional growth, and execution excellence.
• Collaborate with retail, supply chain, CX, acquisition, PR, and social teams to maximize brand reach, awareness, and operational alignment.
• Monitor KPIs, analyze performance trends, and provide actionable insights to drive brand growth.

Requirements

• Strategic brand management for new and scaled brands
• P&L ownership and data-driven decision-making
• Multi-channel marketing and campaign execution expertise
• Talent and creative approval management
• Product pipeline strategy and stage-gate execution
• E-commerce, website merchandising, and optimization
• Cross-functional leadership, mentorship, and project management
• Required Education: Bachelor's degree
• Required Experience: 7+ years

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.