Responsibilities

• Deliver brand plans and campaigns across ATL and BTL channels.
• Lead TV, digital, social and shopper marketing activities to drive brand growth.
• Partner with commercial, category, global marketing and agency teams to deliver brand objectives.
• Manage external agencies, including briefing, campaign development and performance evaluation.
• Support product launches, packaging updates and product range development.
• Drive brand presence across retailer websites, owned channels and social media platforms.
• Manage marketing budgets and monitor performance against KPIs.
• Analyse market and consumer data to identify growth opportunities.
• Support artwork development and approval processes.
• Provide guidance and support to the Assistant Brand Manager on key projects.

Requirements

• Previous brand marketing experience, ideally within FMCG or a consumer goods environment.
• Strong project management and stakeholder management skills.
• Experience delivering integrated marketing campaigns across digital and traditional channels.
• Commercial awareness and a data-driven approach to decision-making.
• Excellent communication and presentation skills.
• Strong organisational skills with the ability to manage multiple priorities.
• Proficiency in Excel and PowerPoint.
• A collaborative, proactive and results-focused mindset.