Responsibilities

• Lead development and execution of annual and long-range brand plans for Cheez-It®, ensuring clear linkage between brand ambition, consumer needs, portfolio priorities, and business objectives.
• Translate data and insights into strategic choices that drive household penetration, purchase occasions, share growth, profitability, and long-term brand health.
• Manage business performance through ongoing consumption, shipment, share, margin, and PL analysis; identify risks and opportunities and recommend action plans to deliver commitments.
• Partner with Sales, Finance, Insights, Category Strategy, RD, Supply Chain, Shopper, Omni, Media, PR, Legal, and agency partners to align the organization behind the brand growth agenda.
• Champion deep understanding of the Cheez-It® brand’s target audiences, snacking occasions, category dynamics, and cultural growth spaces.
• Develop integrated marketing strategies and briefs that connect brand positioning, product benefits, and cultural relevance across consumer touchpoints.
• Orchestrate agency partners through creative, media, PR, social, shopper, and experiential planning to deliver breakthrough brand-building work with clear objectives and measurable outcomes.
• Help ensure Cheez-It® shows up consistently and distinctively across major tentpoles, moments, and activations.
• Shape the consumer-led innovation and renovation pipeline that strengthens the core, accelerates priority sublines, unlocks new occasions, and drives recruitment.
• Guide cross-functional commercialization from insight and concept through business case, package development, demand planning, sales sell-in, launch readiness, and post-launch optimization.

Requirements

• Bachelor’s degree required, preferably in Marketing, Business, Finance, or a related field; MBA or advanced degree preferred.
• 8 years of progressive experience in brand management, marketing, commercial strategy, innovation, or related CPG roles.
• Strong strategic marketing capability, including experience developing brand strategy, integrated marketing plans, creative briefs, and commercial growth plans.
• Excellent analytical and financial acumen, including experience managing PL drivers, budgets, forecasts, business cases, and performance dashboards.
• Proven ability to lead and influence cross-functional teams and external agency partners in a fast-paced, collaborative stakeholder environment.
• Strong communication, storytelling, and presentation skills, with the ability to simplify complex information and influence leadership decisions.
• Consumer-first orientation, passion for building iconic brands, and ability to translate cultural and category trends into growth-driving action.

Preferred

• MBA or advanced degree preferred.

Benefits

• an industry competitive salary and benefits package, including company bonus.
• medical and dental benefits, participation in 401k plan, and paid time off benefits.