Responsibilities

• Lead the growth and long-term success of the Cello® brand through impactful brand and category strategies.
• Own brand P&L performance, balancing growth, profitability, and investment decisions to deliver business objectives.
• Identify growth opportunities through consumer, category, and competitive insights, translating findings into actionable business recommendations.
• Drive innovation and commercialization initiatives that support brand growth and business objectives.
• Develop business forecasts and growth plans in partnership with Sales, Finance, Operations, and Consumer Insights teams.
• Lead the development and execution of annual brand plans and integrated marketing programs that build brand equity and drive results.
• Measure and optimize marketing performance to maximize effectiveness and return on investment.
• Partner with Sales the teams to develop shopper marketing programs that drive category growth and retailer engagement.
• Oversee owned brand channels, delivering engaging content and experiences that strengthen consumer connections.
• Serve as a brand steward, ensuring a consistent and compelling brand experience across all touchpoints.

Requirements

• 5+ years of consumer packaged goods marketing experience with P&L responsibility.
• Bachelor's degree required; MBA preferred.
• Demonstrated success leading innovation, commercialization, and new product launches.
• Track record of leading successful brand growth initiatives, launches, or brand refreshes.
• Experience developing and executing integrated marketing programs across shopper marketing, digital, social, media, and eCommerce channels.
• Hands-on experience leveraging syndicated data sources such as Circana (IRI), NielsenIQ, and SPINS to analyze performance, identify opportunities, and inform business decisions.
• Experience managing agency and external partner relationships.
• Experience in cheese, dairy, specialty foods, or adjacent consumer categories is a plus.
• Proven ability to translate consumer, category, and market data into actionable business insights.
• Strong financial acumen with experience managing budgets and linking marketing investments to business performance.

Benefits

• Health, dental, and vision insurance
• 401(k) plan with 4.5% employer contribution
• Paid time off and holidays
• Professional development opportunities
• Employee wellness programs