Responsibilities

• Ecommerce Creative—Own creative briefs and direction for homepage updates, collection pages, launch assets, promotional banners, and other website creative.
• Develop headlines, supporting copy, imagery direction, and asset requirements.
• Review ecommerce creative and provide specific feedback on typography, hierarchy, layout, imagery, and overall brand consistency.
• Ensure the website consistently reflects current campaigns, launches, and WMP’s visual identity.
• Creative Briefing & Asset Execution—Translate approved campaign concepts into clear, actionable briefs for designers, photographers, videographers, and content teams.
• Determine what creative assets are needed across channels and ensure those needs are communicated clearly.
• Review creative throughout production and help bring work from initial brief through final approved asset.
• Maintain consistency across photography, video, ecommerce, lifecycle, paid, and social executions.
• Photoshoots—Develop shot lists and asset requirements based on campaign and channel needs.
• Help organize and prepare for key photoshoots.

Requirements

• Exceptional copywriting and messaging skills.
• Strong visual taste and understanding of what makes creative feel elevated and cohesive.
• Solid understanding of typography, hierarchy, composition, spacing, and imagery.
• Ability to give designers specific, actionable creative feedback.
• Experience with ecommerce and DTC creative.
• Experience developing creative briefs and working with photographers, videographers, designers, and other creative partners.
• Highly organized with strong project-management instincts.
• Comfortable moving between creative thinking and hands-on execution.
• Experience in fashion, accessories, beauty, lifestyle, or another visually driven consumer brand is strongly preferred.

Benefits

• Comprehensive health insurance (Dental/Vision Company Paid)
• PTO + Holidays & Perks
• Opportunities for career growth and development