Senior Associate, Video

New York City, NY (Hybrid)

$40K/yr – $75K/yrSenior Level1+ years expFull time

Posted 9 days ago

Job Summary

Own and optimize media buying operations by maintaining competitive rate structures, building market rate cards, and delivering efficient, on-time buys with thorough post-buy analyses.

  • Maintain and compare rate structures to ensure cost guidance
  • Build and update market rate cards and execute buys to meet client goals
  • Provide post-buy analyses and tracking to verify audience delivery

Job Description

Responsibilities

  • Maintain lowest rate structure available for all clients and track this cost data to ensure an accurate cost guide
  • Work with Director to establish rate card in each individual market
  • Deliver the most efficient costs while estimating the anticipated target audience delivery accurately
  • Negotiate, adjust and monitor schedules to ensure delivery to client goals and estimates
  • Work with Supervisor(s) on account and various agency assignments to meet budget requirements, trp and budget goals
  • Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
  • Fulfill client requests, collect data and information regarding television ratings/programming and industry/ marketplace/ technology trends
  • Execute all buys within client media specifications by the assigned deadlines to ensure client air dates are met
  • Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop
  • Manage and monitor clearance of discrepancies and accounting functions for accounts and markets on a timely basis

Requirements

  • 1-2 years of experience in a Local Investment role
  • Complete knowledge of Radio and TV stations’ programming, facilities, rates and personnel in the market or markets assigned
  • Knowledge of estimating techniques and basic research
  • Knowledge of negotiating techniques
  • Utilize resource materials
  • Effectively utilize Donovan Data System or DataTech
  • Analytical thinking
  • Ability to work with numbers
  • Ability to utilize resource materials
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Salaries

Posted range

$40K/yr – $75K/yr

Taken straight from the job posting.

See all Adelphi Group salaries

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
190

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233
Adelphi Group logo

Senior Associate, Video

Adelphi Group · New York City, NY · Hybrid