Responsibilities

• Analyze organic performance, shifts in customer intent, and competitive movement to inform content strategy and channel priorities across owned web experiences.
• Bring a clear point of view on AI-powered discovery, optimizing content to be surfaced and cited in AI answers/overviews and other answer-first experiences- and convert emerging patterns into actionable content, information architecture, and optimization recommendations.
• Build and own a content roadmap mapped to intent and funnel stage, audit existing content for accuracy and relevance, and improve underperforming pages to lift discoverability and conversion.
• Create executive-level presentations quickly and communicate insights, recommendations, and performance updates with clarity and confidence to senior stakeholders.
• Own channel reporting: convert performance data into prioritized insights, recommendations, and next actions for partners and leadership. Connect SEO/AEO performance to business outcomes (e.g. conversions, qualified traffic, impressions)
• Partner with cross-functional teams to identify top-down themes, then validate them with bottom-up opportunity sizing, forecasts, and test-and-learn plans.
• Provide strategic and executional leadership across your line-of-business stakeholders and partners in Content, Web, Analytics, and channel teams.

Requirements

• 4+ years of SEO and/or digital marketing experience, with strength in content strategy and search performance analytics
• Demonstrated track record of driving measurable results through SEO/AEO (growth in qualified traffic, visibility, engagement, leads, and/or conversions).
• Proven ability to build strategy from search data and trends- and to translate analysis into an executive narrative (central to the role)
• Strong executive communication skills (written, verbal, and presentation)

Preferred

• Experience influencing AEO or AI discovery strategies is a strong plus.
• Hands-on familiarity with analytics and SEO platforms (e.g. Brightedge, Profound, Adobe Analytics, Tableau)
• Financial services experience (or comparable regulated, high-stakes industry experience)
• Ability to operate in a complex, highly matrixed organization, manage multiple initiatives under deadlines, and gain stakeholder buy-in through clear, confident communication.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.