Responsibilities

• Support the team lead in evolving end-to-end customer journey strategy across touchpoints.
• Develop new journey and campaign concepts based on customer insights, product signals, and performance trends.
• Define audience and personalization strategy (targeting inputs, eligibility logic needs, and content rules) with analytics and product partners.
• Build and maintain a learning agenda and experimentation roadmap, including hypotheses, test design, and measurement approach.
• Partner with campaign execution team to convert strategy into requirements and creative briefs.
• Align stakeholders on what will be launched, timing, and how outcomes will be measured.
• Contribute to offer curation and placement recommendations across key owned surfaces.
• Synthesize performance insights into clear recommendations for optimization, prioritization, and next-best tests.
• Help run partner campaign workflows, including intake, prioritization, briefing, governance, and decision routines.

Requirements

• 5+ years of experience in marketing strategy, lifecycle or journey strategy, or digital marketing planning.
• Demonstrated ability to translate customer insights and product signals into clear priorities and journey plans.
• Experience with personalization and targeting concepts and lifecycle-based messaging strategy.
• Strong grounding in measurement and experimentation, including hypothesis-driven testing and interpreting results.
• Experience leading through influence in cross-functional, matrixed environments.
• Strong organizational and problem-solving skills; able to drive alignment from ambiguity.
• Excellent written and verbal communication skills; able to simplify complex ideas for diverse stakeholders.
• Bachelor's degree required.

Preferred

• Experience in offers, shopping, ecommerce, loyalty, or value ecosystems.
• Familiarity with segmentation and signals used to improve relevance.
• Experience partnering with media or partner marketing teams to integrate partner goals into customer journeys while maintaining a consistent customer experience.
• Comfort developing lightweight operating models (intake, governance, prioritization) that improve speed and clarity.
• Strong storytelling and presentation skills for strategy readouts and test results.
• Experience collaborating with creative and marketing technology teams.
• Track record of improving activation and redemption through journey optimization and iterative testing.