Responsibilities

• Paid Channel Leadership: Lead paid search execution for Auto campaigns (manage budgets, optimize keywords, and track performance), and launch and optimize auto-focused campaigns across social, affiliate, and emerging digital platforms.
• Growth Segment Activation: Develop and activate messaging strategies for identified growth segments; track segment performance and recommend adjustments.
• Strategy Development: Develop marketing strategies aligned to Auto business objectives, build deep understanding of customer segments and needs, and support ongoing strategy execution and refinement.
• Competitive Intelligence: Monitor and analyze competitor activity in digital channels, including campaign launches, channel mix, and segment targeting/offers.
• Strategic Analysis & Reporting: Utilize data and analytics to support forecasting, performance assessment, test results, and profitability; identify trends and recommend optimizations.
• Cross-Functional Collaboration: Collaborate across a matrixed organization to influence partners, build consensus, and drive effective audience targeting, channel strategies, and creative execution.

Requirements

• 5+ years in marketing, with expertise in search
• Skilled at managing multiple projects and timelines
• Analytical, creative problem-solver who uses data to diagnose issues and optimize outcomes
• Ability to communicate effectively and confidently with numerous stakeholders across a range of functional areas and teams
• Proficient in Microsoft Excel and PowerPoint

Preferred

• Experience working in highly matrixed organization
• Financial services or automotive industry knowledge/experience is a plus
• Social and/or affiliate marketing experience is a plus
• Ability to promote a strong control environment and adhere to procedures, while maintaining a customer-first mindset

Benefits

• a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• a range of benefits and programs to meet employee needs, based on eligibility.
• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching