Responsibilities

• Partner with lifecycle marketers to define data needs and audience requirements that enable effective campaigns across retention, product trade, and Ultimate Rewards
• Develop and execute segmentation strategies that support personalized marketing programs, including audience definition, readiness, and operationalization
• Program-manage cross-functional delivery for campaign capability needs, including intake, timelines, dependencies, risks, issues, and stakeholder updates
• Build and maintain reporting for lifecycle campaigns, tracking engagement metrics at the portfolio and aggregate level and synthesizing results into clear themes and actions
• Collaborate with internal and external partners to identify capability gaps and drive improvements that strengthen execution quality and speed
• Enhance existing campaign processes and develop new operating routines that improve consistency, measurement, and optimization
• Communicate clearly and confidently with stakeholders, leading through collaboration and influence across teams

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 4 years of experience in marketing, lifecycle or CRM marketing, marketing operations, marketing enablement, or a related role
• Demonstrated ability to work with multiple internal and external partners and operate effectively in a cross-functional, matrixed environment
• Strong oral, written, and presentation communication skills
• Analytical mindset with the ability to identify clear objectives, leverage data to inform strategy, and measure success effectively
• Proven ability to influence and gain buy-in across teams without direct authority
• Demonstrated ability to prioritize and manage multiple complex initiatives concurrently
• Results-oriented with strong problem-solving skills and a proactive approach to identifying solutions
• Commitment to maintaining a strong control environment and adhering to risk and compliance procedures

Preferred

• MBA or advanced degree in a related field
• Experience in credit card or financial services marketing
• Experience translating marketing strategy into execution requirements, including audiences, data fields, measurement needs, and operational steps
• Strong program and project management skills supporting multi-workstream delivery
• Experience building durable campaign processes and playbooks that scale across programs and stakeholders

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.