Senior Associate, Digital & Social Marketing
New York, USA (On-site)
Posted 3 months ago
Job Description
Application Instructions
Please email careers@markarian-nyc.com with “Content & Marketing Manager – Your Name” in the subject line. Include your resume and portfolio with examples of email and social campaigns you have personally concepted and executed.
Markarian is seeking a Senior Associate, Digital & Social Marketing to support and execute the brand’s digital communication across social media, email, and SMS.
This is a full-time, in-person role based in New York, working closely with the Director of Marketing and collaborating with teams across brand and merchandising. The role plays a key part in translating collections, launches, and brand moments into thoughtful, cohesive content across channels.
This is a hands-on role with meaningful ownership over day-to-day execution. The ideal candidate brings a strong editorial sensibility, a refined visual eye, and a clear point of view on how digital communication supports both brand storytelling and business growth.
This role is designed for someone who can take strong ownership of execution while growing into broader responsibility over time.
Responsibilities
Content & Editorial
• Support the development and ongoing management of the content calendar aligned with seasonal launches and brand priorities
• Translate collections, events, and brand moments into clear, compelling digital storytelling
• Ensure consistency in tone, messaging, and visual presentation across channels
Social Media
• Own day-to-day publishing across Instagram and relevant platforms
• Write captions aligned with the brand’s voice and point of view
• Capture and produce short-form content in studio and at events as needed
• Maintain a cohesive, elevated visual presence across social channels
Email & SMS (Klaviyo)
• Concept, design, and build email campaigns within Klaviyo using existing frameworks
• Take ownership of campaign setup, scheduling, and deployment
• Support SMS communication in a thoughtful and brand-aligned way
• Assist in maintaining and evolving email templates
• Support segmentation and lifecycle flows
Performance & Coordination
• Track and report on performance across social, email, and SMS channels
• Support coordination with external digital partners on campaign timing and assets
• Contribute to ongoing improvements based on performance insights
Cross-Functional Collaboration
• Work closely with the Director of Marketing on campaign messaging and execution
• Partner with PR and merchandising teams on launches, events, and key moments
• Help coordinate assets, timelines, and deliverables across teams
• Maintain organized systems for content planning and reporting
Qualifications
• 3-4 years of experience in content marketing, social media, or lifecycle marketing
• Experience within fashion, luxury, or a design-driven brand preferred
• Familiarity with Klaviyo or similar email platforms
• Demonstrated ability to take ownership of projects from concept through execution
• Strong writing and editing skills
• Strong visual sensibility and attention to detail
• Highly organized with the ability to manage multiple projects at once
• Proactive, adaptable, and eager to take ownership of work
• Comfortable working in a collaborative, fast-paced environment
Compensation & Benefits
Benefits include:
• Health insurance
• 401(k) plan
• Flexible paid time off
• Employee discount
To Apply
Please email careers@markarian-nyc.com
- with “Senior Associate, Digital & Social Marketing – Your Name” in the subject line. Include your resume and portfolio, with examples of email and social campaigns you have concepted and executed.
Alexandra O'Neill founded luxury womenswear label Markarian in 2017. Named after a particularly radiant grouping of galaxies, Markarian combines Alexandra’s love of celestial romanticism with timeless design and modern grace. Designed and produced in New York City, Markarian has a strong belief in supporting the fine craftsmanship that the New York Garment Center offers.
