Responsibilities

• Performance-Driven Content Execution
• Write and refine consumer-facing content across NYL.com and related digital properties, including product/solution pages, educational content, FAQ libraries, and campaign landing experiences.
• Translate search and AI strategy into optimized, structured page updates.
• Improve clarity, scannability, and usability of high-traffic and conversion-focused pages.
• Enhance metadata, internal linking, and page structure to support discoverability and performance.
• Optimization & Iteration
• Analyze content performance data to identify opportunities for improvement.
• Conduct content testing and iterate based on engagement, behavioral, and conversion insights.
• Support content refresh and modernization initiatives to keep consumer content current and effective.
• Partner with Analytics to measure and refine content performance over time.

Requirements

• Bachelor’s degree in Communications, English, Journalism, UX Writing, Marketing, or a related field — or equivalent professional experience.
• 5–7 years of experience in digital content, UX writing, SEO-focused writing, or content optimization roles.
• Experience working within cross-functional digital product or marketing teams.
• Demonstrated experience improving content performance through structured updates and iteration.
• Experience in financial services or other regulated industries preferred.
• Portfolio demonstrating measurable impact on digital performance strongly preferred.
• Strong understanding of on-page SEO principles and content performance metrics.
• Experience working within CMS platforms and structured content environments.
• Ability to interpret analytics and behavioral data to inform content decisions.
• Familiarity with schema and structured content principles preferred.

Preferred

• Experience in financial services or other regulated industries preferred.
• Portfolio demonstrating measurable impact on digital performance strongly preferred.
• Familiarity with schema and structured content principles preferred.
• Knowledge of accessibility and inclusive design best practices preferred.

Benefits

• Our Benefits: We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.