Responsibilities

• Write and refine consumer-facing content across NYL.com and related digital properties, including product/solution pages, educational content, FAQ libraries, and campaign landing experiences.
• Translate search and AI strategy into optimized, structured page updates.
• Improve clarity, scannability, and usability of high-traffic and conversion-focused pages.
• Enhance metadata, internal linking, and page structure to support discoverability and performance.
• Analyze content performance data to identify opportunities for improvement.
• Conduct content testing and iterate based on engagement, behavioral, and conversion insights.
• Support content refresh and modernization initiatives to keep consumer content current and effective.
• Partner with Analytics to measure and refine content performance over time.
• Apply structured content standards and tagging frameworks to improve consistency and reuse.
• Ensure content aligns with established consumer journey architecture and messaging patterns.

Requirements

• Bachelor’s degree in Communications, English, Journalism, UX Writing, Marketing, or a related field — or equivalent professional experience.
• 5–7 years of experience in digital content, UX writing, SEO-focused writing, or content optimization roles.
• Experience working within cross-functional digital product or marketing teams.
• Demonstrated experience improving content performance through structured updates and iteration.
• Experience in financial services or other regulated industries preferred.
• Portfolio demonstrating measurable impact on digital performance strongly preferred.
• Strong understanding of on-page SEO principles and content performance metrics.
• Experience working within CMS platforms and structured content environments.
• Ability to interpret analytics and behavioral data to inform content decisions.
• Familiarity with schema and structured content principles preferred.

Preferred

• Portfolio demonstrating measurable impact on digital performance strongly preferred.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
• Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.
• Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.