Responsibilities

• Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements.
• Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
• Conduct rigorous quality assurance across journey/campaign components including events, wait steps, personalization rules, and cross-channel triggers.
• Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
• Serve as a subject matter expert (SME) for AJO and AEP capabilities, and support upskilling efforts across the team.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.
• Deliver real-time, personalized member journeys/campaigns that enhance engagement and satisfaction.
• Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels.
• Drive operational excellence through hands-on configuration, QA, and platform stewardship.

Requirements

• Bachelor's degree in marketing, business, or a related field or 3-5 years' working within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years of hands-on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, SalesForce Marketing Cloud or similar platforms.
• 2+ years of customer journey logic, event triggers, decision orchestration, and personalization experience
• Effective communicator with the ability to collaborate across technical and business teams.
• Comfortable working in agile pod-based, or cross-functional environments.

Preferred

• Adobe AJO or SFMC journey/campaign building experience
• Adobe certifications in AEP/AJO or SFMC Certifications
• Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.
• Experience in highly regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API-driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks.

Benefits

• Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.