Responsibilities

• Lead the execution of brand communications across owned and earned channels for our B2C and Foodservice business channels.
• Lead social media planning and execution, including briefing agency partners, managing execution, and reporting on results.
• Lead influencer and ambassador programs across our B2C and Foodservice business channels, including brief development, creator review, product seeding, content approvals, campaign follow-up, and performance reporting.
• Lead website and email marketing planning and execution, including content updates, SEO/GEO, and monthly email content.
• Lead the planning and execution of event marketing, including planning, marketing material creation, product samples, on-site support, and post-event follow-up.
• Support creative direction for our B2C and Foodservice channel collateral by leading brief development and providing feedback to deliver collateral that is on-brand with a clear message.
• Serve as a day-to-day contact for agency partners across social, influencer, website, content, and ambassador.
• Track KPIs and campaign learnings to ensure programs align with strategic brand goals, measure effectiveness, and identify optimization opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3+ years of marketing experience required, ideally in CPG, food, beverage, consumer goods, retail, ecommerce, or a related consumer-facing industry
• Strong experience with marketing communications with an emphasis on social and owned channel execution
• Experience supporting or managing influencer marketing, creator partnerships, ambassador programs, PR, and events
• Strong writing and briefing skills with the ability to translate business needs into clear creative direction, content direction, and partner communication
• Hands-on experience with marketing analytics and reporting tools including Google Analytics. Must be comfortable moving beyond reporting to identify insights, explain why they matter, and recommend what should happen next
• Strong project management skills with the ability to manage multiple priorities, organize details, coordinate with internal and external partners, and keep work moving without heavy day-to-day direction

Preferred

• Experience with SEO, GEO, website analytics, content management systems, ecommerce content optimization, or digital shelf support
• Experience managing paid media creative testing, performance creative libraries, shopper marketing programs, POS, coupons, or retailer-specific marketing support
• Experience supporting new product launches including launch content, creative timelines, samples, sales materials, retailer support, or launch reporting
• Foodservice, culinary, hospitality, or premium food brand marketing experience
• Experience using AI-enabled tools to improve marketing efficiency, content development, analytics, or workflow management
• Experience in a family or privately held business

Benefits

• 401k Plan and up to 4% company matching
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Health Reimbursement Arrangement or Health Savings Account
• Flexible Spending Accounts (FSA) - Health, Dependent Care, and Commuter
• Paid Holidays
• Paid Time Off (PTO)
• Tuition Reimbursement