Senior Analyst- U.S. Consumer Cross-Channel Marketing Strategy
New York City, NY (Hybrid)
Posted 2 days ago
Job Summary
Own cross-channel strategy development and execution for U.S. Consumer Marketing, partnering with USCM, Product Management & Lending, and Global Advertising & Brand Management to drive revenue growth and customer engagement.
- Own cross-functional initiatives across product and membership services
- Translate strategy into actionable plans and measurement
- Collaborate with senior leadership to influence outcomes
Job Description
Responsibilities
- The Senior Analyst- U.S. Consumer Cross-Channel Marketing Strategy will support cross-channel strategy development and execution for key strategic initiatives across U.S. Consumer Marketing.
- This individual will work closely across the broader USCM team and play a critical role in contributing to efficient revenue growth, deepening customer engagement, and supporting the evolution of the Consumer Marketing business.
- They will help establish, implement, and analyze key marketing strategies across product and membership services.
- This individual will be required to work cross-functionally with key internal partners, including teams within U.S. Consumer Marketing, Product Management & Lending, and Global Advertising & Brand Management.
Requirements
- Proven marketer with acquisition and/or loyalty marketing experience
- Strategic thinker who brings thought leadership, challenges conventional thinking, and develops innovative solutions to complex business problems
- Skilled relationship builder with a proven ability to communicate clearly, concisely and with conviction to a variety of partners and band levels including senior leadership; ability to influence outcomes required
- Natural standout colleague who can deliver results resourcefully in a highly collaborative and fast-paced environment where your direct reports and partners will rely on your leadership
- Strong project management skills to effectively manage and drive multiple initiatives across different work streams simultaneously
- Positive “roll-up your sleeves” attitude, proactive mentality, and passion to win
- Proven track record in developing and driving large, complex strategic projects
- Exceptional oral and written communication skills
- Ambition to make an impact in a fast-moving, multifaceted, growth environment and operate fluidly between strategy and execution to deliver flawlessly
- Passionate about delivering best-in-class user experiences
Preferred
- Bachelor's degree preferred
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus
Salaries
Posted range
$78K/yr – $125K/yr
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Senior Analyst- U.S. Consumer Cross-Channel Marketing Strategy
American Express · New York City, NY · Hybrid

















































