Responsibilities - Design robust A/B and incrementality tests with clear hypotheses, building repeatable frameworks from the results to optimize channel performance. - Develop a comprehensive creative testing roadmap, actively briefing new concepts, diagnosing ad fatigue, and identifying strategic pivots to sustain high creative velocity. - Connect disparate data points across creative, audience, and market dynamics to generate substantive insights that fuel our long-term growth roadmap. - Act as the primary point person for external platform partners, facilitating troubleshooting and staying ahead of emerging channel innovation opportunities. - Own Meta paid acquisition performance end-to-end, maintaining strict accountability to core cost, LTV, and ROI business targets. - Drive daily campaign management, tactical budget allocation, and platform troubleshooting with an entrepreneurial bias toward action. - Proactively anticipate and communicate project risks, strategic opportunities, and shifting channel priorities directly to key stakeholders and leadership. - Analyze large-scale datasets from Snowflake, Tableau, and Excel to surface hidden patterns across audiences, product performance, and buyer value trends. - Serve as the Meta Platform Subject Matter Expert (SME), leading campaign setup, bid optimization, and attribution frameworks. - Manage technical integrations cross-functionally, including tracking pixels, Conversions API, and product feed delivery to ensure optimal platform capabilities.