Responsibilities

• Working directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns
• Coordinating cross-channel execution, including email, direct mail, SMS, and mobile messaging
• Assessing data availability against project needs in order to determine operational requirements
• Performing list and data management within various marketing automation technology platforms
• Creating test lists and test cases; conducting QC of test cases and live data
• Exploring and identifying opportunities to use automation and AI to enable personalization and drive efficiency in our process
• Creating and reviewing detailed data processing specifications for vendors and client IT organizations
• Managing required service vendors for content and data-related functions to ensure deliverables are on schedule and meet quality standards
• Demonstrating in-depth knowledge of email marketing best practices, customer data management, segmentation and matrix development
• Developing strong relationships with clients as you advise on program design, operational best practices, and technology innovations

Requirements

• 2 to 4 years of experience in a direct marketing environment with data-oriented responsibility
• Knowledge of email channel execution and journey orchestration. Experience with mobile messaging (SMS, mobile push, app inbox) is preferred
• Knowledge of best practices including channels, data security requirements, CAN-SPAM and GDPR compliance, etc.
• Familiarity with the digital marketing environment and marketing technology landscape
• Proficiency working in an enterprise-level Marketing Automation and/or Email Service Provider tool. Experience with Salesforce Marketing Cloud and AMPscript is strongly preferred.
• Strong ability to instruct, coordinate and manage vendors in fast-paced, detail-oriented environment
• Demonstrated aptitude and interest in process management to create workflow and campaign execution efficiencies
• Detail oriented, organized, and a master multi-tasker
• Strong written and communication skills – you’re articulate and poised
• Excellent project management skills – you keep pace in a fast-moving environment

Preferred

• Experience with mobile messaging (SMS, mobile push, app inbox) is preferred.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.