Senior Analyst - Experience & Marketing Insights

London, UK (Unknown)

Salary Not AvailableSenior Level3+ years exp

Posted 7 weeks ago

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Job Summary

Own the data-to-insight pipeline for marketing by shaping segmentation, dashboards, and automated reporting across multiple sources to fuel real-time decision making.

  • Own dashboards and insights delivery using Python and BI tools to support marketing teams.
  • Define segmentation models and data appends to enable personalized campaigns and better audience targeting.
  • Ensure a single source of truth with regular data audits and governance across sharing requests and compliance.

Job Description

Responsibilities

  • Gather, clean, and analyse data to identify trends, patterns, and produce applicable insights.
  • Define Segmentation models across our propositions, programmes and audiences.
  • Perform regular data audits to ensure confidence in a single source of truth.
  • Develop data modelling and data appending from multiple sources to provide a deeper understanding and personalisations.
  • Help dentify status or membership type changes for members or students.
  • Establish and implement best practice, and roll out training relating to Data sharing requests to ensure compliance with laws and regulations.
  • Design dashboards and reports that track performance using relevant tools (e.g., Tableau, Power BI, Qlik).
  • Use data visualisation to present complex data.
  • Deliver new ways of applying technology and automation in reporting.
  • Provide support to Marketing operations to ensure their data sources are reliable and promote automation and streamlined customer journeys.

Requirements

  • Bachelor's degree in Business, Computer Science, Data Science, Statistics, or a related field.
  • 3+ years of experience building dashboards and delivery insights to business teams
  • Experience using Python and Power BI for advanced modelling

Benefits

  • We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program.
  • We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing.
  • We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

Marketing Team

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