Senior Analyst, Activation

New York City, NY (Hybrid)

$74K/yr – $85K/yrSenior Level3+ years expFull time

Posted 8 hrs ago

Job Summary

Own the end-to-end optimization and execution of digital media programs across social, search, video, and programmatic channels, collaborating with clients and the Activation Manager to deliver breakthrough results.

Lead campaign setup, monitoring, and data-driven performance analysis
Collaborate with clients and Kepler team members to shape strategy and deliver insights

Job Description

Responsibilities

Refine your expertise in leveraging digital media channels for maximum impact – including social (Meta Ads, X), search (SEM/PPC: Google, Bing, etc), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, DOOH, etc).
Support your assigned clients and vendors; track, escalate and solve client issues
Partner with clients to understand their business goals, marketing objectives, and competitive constraints
Work closely with your Activation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis

Requirements

1-3+ years of full-time digital optimization experience required (e.g., Google Ads, DSP/Display Trading, Meta Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization)
Strong interest and/or experience in client services and digital media (display, mobile, social, search, etc.)
Ability to “do what it takes” and manage a complex workload that spans program execution, analysis, and client communications
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Excellent listening and communication skills with strong ability to create and build relationships
Ability to self-manage, juggle multiple priorities and pay strong attention to details
Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment