Responsibilities

• Leading and strategically guiding key accounts acting both as a client point of contact for larger accounts, guiding day to day deliverables, strategy development and more. Working closely with junior team members to coordinate and complete each step of the PR process
• Support the development of media strategies, client strategic planning and creative, and lead top-tier media outreach, identifying opportunities to incorporate influencer and content creator partnerships into broader PR campaigns.
• Staying up-to-date on news, industry and cultural trends, social media platforms and emerging communications opportunities impacting client industries and proactively identifying key opportunities for clients to activate
• Coordinating with agency departments on integrated requests, when needed
• Participating in mentorship and training programs for junior staff development
• Overseeing the development of briefs, statements of work and project templates and tools
• Support development of GreenRubino’s growth through networking activity, industry events and new business pitches.

Requirements

• Six or more years work experience in non-profit/travel/lifestyle PR and corporate communications
• Ability to adapt to fast-paced, multi-tasking, unique work environment
• Proven ability to resolve client issues quickly and efficiently
• Exceptional written and verbal communication skills
• Solid portfolio of secured media coverage to include national, magazine, newspaper, TV and online clips (big picture feature placements are a must).
• Comprehensive knowledge of the media, including journalists, digital publishers, bloggers, influencers, and content creators
• Comprehensive knowledge of the industry
• Working knowledge of social media platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube, Threads, and emerging channels.

Preferred

• Knowledge of SEO, AI-powered search and emerging digital discovery trends are a plus.
• Proven experience implementing PR campaigns and navigating media relations and reputational issues, including social media, is a plus
• Some experience with influencer and content creator partnerships, including research, outreach, vetting, and identifying opportunities to support PR campaigns, is a plus
• Knowledge in consumer brands, travel, tourism and hospitality is a plus
• Experience in supervising junior staff is a plus