Own the social media execution and influencer collaboration workflow, turning platform trends into real-time content and measurable performance through hands-on content creation, calendar management, and partner activation.

• Execute social media strategies across platforms including Instagram, TikTok, LinkedIn, Facebook, and X, with a strong command of platform-specific best practices and formats.
• Develop and manage content calendars, community management guidelines, and briefing materials.
• Create and support content production — comfortable on camera, behind the camera, and directing scrappy, in-the-moment UGC-style content when needed.
• Write compelling copy across formats: captions, short-form scripts, story concepts, and more.
• Monitor platform trends, algorithm updates, and cultural moments to inform real-time recommendations.
• Track and analyze social performance data; contribute to reporting and optimization conversations.
• Support end-to-end influencer programs, including talent identification, vetting, and outreach.
• Assist in drafting and managing influencer contracts, deliverable timelines, and usage rights documentation.
• Conduct thorough content reviews to ensure brand alignment, FTC compliance, and quality before any content goes live.
• Maintain organized influencer tracking documents and help build out vetted talent lists by vertical and platform.