Responsibilities

• Act as day-to-day client point person and oversee efforts of the digital account support team (Intern, Digital Account Coordinator, etc.)
• Work alongside team to create and implement effective social media strategy and campaigns for clients
• Own project management of social media deliverables for clients, ensuring they are completed on time
• Monitor digital communities through social media listening and target audience analysis
• Implement day-to-day social media tactics, including developing and posting content
• Create influencer lists and lead outreach efforts for influencer partnerships, supporting on contracting, content briefing and review, live monitoring, and reporting
• Develop a deep understanding of each client’s business, brand positioning, and goals; proactively surface opportunities and flag potential issues before they arise
• Partner with paid social advertising specialist as needed to support on campaigns across platforms
• Research and identify new social media tools that the digital division and clients should be implementing
• Spearhead monthly reporting; translate data into clear takeaways and strategic recommendations to share with the account team and inform ongoing strategy

Requirements

• 2-3 years minimum experience in social media
• BA/BS Degree
• Requires strong written and verbal communication skills and attention to detail
• Ability to prioritize while simultaneously working on numerous projects
• Excellent interpersonal and communication skills
• Detail oriented and results driven
• Ability to spot digital trends and integrate into social media efforts to keep accounts current in the digital landscape
• Ability to delegate tasks and manage junior team members

Preferred

• Familiarity with social media and influencer tools such as Canva, Brandwatch, CreatorIQ and Meta Business Suite/Meta Ads
• Familiarity with social media platforms including Instagram, Facebook, X, Pinterest, YouTube, TikTok, LinkedIn
• Experience presenting strategy or performance reporting directly to clients