Responsibilities

• Narrative Lead: Transition from supporting to leading media outreach. You leverage an established network to secure high-impact features, product reviews, and must-have placements across lifestyle, beauty, and national consumer outlets.
• Integrated Strategy Execution: Support the development and own the execution of 360-degree campaigns. You know how to bridge the gap between a traditional desk-side briefing and a digital-first influencer activation.
• Creator & Content Storytelling: Have a POV on the right creator partners for both earned and paid opportunities. You understand a social-first approach to storytelling. You contribute to the creation of compelling content that lives beyond the press release, ensuring our clients’ brand voices are consistent and engaging across all platforms.
• Brand Partnerships: Proactively identify and brainstorm creative brand-to-brand collaborations and strategic partnerships that insert our clients into new cultural conversations and drive brand affinity.
• Content Command: Produce sophisticated, client-ready materials including brand messaging, creative pitches, blog content, and executive briefing notes. You are a fast, persuasive writer who supports the Oxford Comma.
• High EQ: You possess high EQ and situational awareness. You have the executive presence to hold your own in client meetings while remaining a collaborative partner to your team.
• Account Stewardship: Own the day-to-day workstreams for a roster of 4–6 clients. You are the glue of the account—ensuring deliverables are met, junior staff is on track, and senior management is briefed.
• Mentorship in Action: You are a primary mentor to junior staff. You take genuine pride in teaching them the how and why of lifestyle PR—from building the perfect media list to managing a complex budget tracker.
• Proactive Innovation: Regularly bring unprompted opportunities to the table—from key media introductions to out-of-the-box ideas that show our value as strategic partners.
• Relationship Driven: You understand that we are a people business. You lead by example in how you treat your co-workers, clients, and the media—prioritizing trust and integrity in every interaction.

Requirements

• The Lifestyle Hybrid: 4–5 years of PR experience with a focus on consumer brands. While beauty is your home base, you are eager to touch health, wellness, and niche industries like tech or experiential museums.
• Strategic & Decisive: You bring new ideas to the table unprompted and have the accountability to own your projects from concept to completion.
• Exceptionally Organized: You are a master of the details and can manage multiple projects simultaneously without letting a single task slip through the cracks.
• An Entrepreneurial Spirit: You don't stay in your lane. You are curious about B2B thought leadership, documentaries, and the why behind consumer behavior.
• Driven to Over-Deliver: You take pride in exceeding expectations and have an innate desire to be part of something good.
• Flexible: Ready to work select evenings/weekends and travel to bring our clients’ biggest moments to life.

Preferred

• B2B Coup: Previous experience in B2B communications or executive thought leadership within the lifestyle space.
• The Generalist Lens: A passion for industries beyond beauty—we love to see facets of niche industries where they never existed before.

Benefits

• We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).