Responsibilities

• Own the vision, strategic roadmap, and prioritized recommendations for Capital One SEO, GEO, and AEO across priority Retail Consumer Bank experiences
• Develop and continuously evolve an integrated SEO/GEO strategy informed by consumer search behavior, AI-search trends, competitive intelligence, business objectives, and the broader performance marketing plan
• Lead technical, content, and AI-search audits, translating findings into clear optimization recommendations, sequencing, dependencies, and expected business impact
• Guide ongoing optimization across priority Capital One content and digital experiences, partnering with client and agency teams to support implementation rather than operating as an isolated SEO workstream
• Serve as the senior Search lead within the Capital One account leadership team, bringing a search-first perspective to strategy, planning, innovation, and investment decisions
• Connect organic search and GEO/AEO insights with paid search - including emerging LLM-search opportunities - to improve coverage, learning, efficiency, and customer journey visibility
• Define the role of search across the integrated performance ecosystem, connecting search intelligence with media, audience, creative, content, measurement, and experience teams
• Build a performance measurement approach for organic and AI-search visibility, defining practical KPIs, baselines, benchmarks, health ranges, and reporting that ties search outcomes to Capital One business objectives
• Monitor traditional search, AI Overviews, LLMs, answer engines, and emerging search behaviors to identify material shifts, risks, and opportunities for Capital One
• Deliver executive-ready performance reporting and strategic updates that turn search and LLM data into clear recommendations and inform ongoing investment opportunities

Requirements

• 10+ years of SEO/search experience, including 3+ years leading high-performing teams and senior client relationships
• Deep, hands-on expertise across technical SEO, content strategy, organic search measurement, and enterprise-scale SEO programs
• Demonstrated experience developing and executing GEO/AEO and AI-search strategies across AI Overviews and LLM ecosystems such as ChatGPT, Gemini, Perplexity, AI Mode, or comparable platforms
• A track record of translating search and AI visibility data into measurable business outcomes, prioritized roadmaps, and investment recommendations
• Experience operating within a large, complex enterprise; financial services, banking, or another highly regulated category is strongly preferred
• Strong understanding of the factors that influence organic and AI-search visibility across technical, content, brand/entity authority, structured data, and digital experience considerations
• Experience conducting technical, content, competitive, and AI-search audits and turning findings into actionable recommendations that client teams can implement
• Excellent written and verbal communication, with executive-level presentation, data storytelling, and facilitation skills
• Strong organizational and project leadership skills, with the ability to manage multiple workstreams, stakeholders, dependencies, and deadlines in a highly matrixed environment
• Experience defining and documenting operating processes, best practices, QA standards, and governance to improve implementation quality and consistency

Benefits

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick/personal days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts