Responsibilities

• Lead and steward SF Ballet's institutional brand — identity, voice, messaging architecture, and standards — ensuring consistency across all touchpoints and constituencies.
• Lead competitive positioning and differentiation strategy, including brand health monitoring and ongoing market analysis.
• Build the institutional narrative that connects SF Ballet's artistic vision to its audiences, donors, and community, including the Comprehensive Enterprise Strategy (CES) messaging framework.
• Develop and manage brand partnerships that extend SF Ballet's reach and visibility, in collaboration with the Director of Strategic Partnerships as appropriate.
• Lead a proactive, multi-platform media strategy that builds SF Ballet's national and international profile and advances the Artistic Director's visibility.
• Personally manage key editorial relationships and high-stakes media situations; serve as primary liaison to SF Ballet's external communications agency, overseeing agency scope, direction, and deliverables.
• Develop and manage media partnerships that serve both earned revenue and brand goals, working in close coordination with the Senior Director of Audience Development & Earned Revenue.
• Lead crisis communications planning and response; develop thought leadership strategies in partnership with the Executive Director and Artistic Director.
• Lead organization-wide communications strategy — including executive messaging, Board communications, stakeholder communications, and internal communications — ensuring consistency and alignment with institutional priorities.
• Develop and maintain the messaging frameworks and editorial content that serve as the foundation for communications across all teams and channels.