Responsibilities

• Develop and execute integrated content strategies across channels (e.g., Web, email, social media, print, experiential) and audiences (external and internal) to support business, brand, and marketing objectives
• Lead the creation of compelling content as an individual contributor and with vendors to deploy across channels for target customer segments
• Build and manage comprehensive campaigns from concepting through deployment and performance measurement
• Champion the implementation of new tools, methods, and best practices to reach and engage audiences
• As an individual contributor or with vendors, develop marketing materials from concept to production in collaboration with the Marketing team
• Provide subject matter expertise, consulting with the Marketing team on design, brand, and copywriting
• Select and manage relationships with vendors to deliver creative that is on strategy, on brand, on time, and on budget
• Synthesize and distill insights from qualitative and quantitative research to develop or refine customer segments, journeys, personas, etc.
• Apply insights to develop and refine audience-centric content strategies and tactics
• Measure and assess performance of content and campaign strategies and apply learnings for continuous improvement

Requirements

• Bachelor’s degree required
• 7+ years of experience working in marketing or marketing communications role in Medical Devices or similar industry
• 5+ years of experience developing multi-channel marketing communications content, including hands-on copywriting, editing, and art/design direction
• 5+ years of vendor selection and management experience
• 5+ years of budget forecasting and management experience
• Excellent attention to detail
• Exemplary written and verbal communication skills
• Excellent analytical and project management skills
• Self-starter driven to execute and continually improve
• Strong intellectual curiosity with the desire to learn best practices and improve effectiveness
• Ability to operate in a dynamic business environment

Preferred

• Hands-on graphic design experience
• Proficiency in latest Adobe Creative Cloud programs
• Downstream marketing experience
• Knowledge and experience in the interventional cardiology field
• Direct-to-patient marketing communications experience