Responsibilities

• Collaborate closely with external and internal teams, graphic designers, and coordinators to craft and deliver compelling email/SMS strategies tailored for your clients.
• Oversee the daily scope of retention marketing projects to ensure timely deployment.
• Monitor marketing calendar and testing roadmaps including campaign and delivery performance daily.
• Segment email lists effectively and establish systems for nurturing campaigns directed at various e-commerce audiences.
• Manage and expand the subscriber database to enhance the email list and boost response rates.
• Brief out and support the graphic design team in creating highly responsive and impactful emails optimized for increased conversions.
• Measure the effectiveness of email marketing campaigns and continually enhance ROI through data-driven insights.
• Assist in implementing and optimizing Shopify apps to meet performance metrics and integrate across retention channels.
• Analyze holistic E-commerce performance including email marketing analytics and generate performance reports for inclusion in the marketing dashboard.
• Monitor user experience issues affecting the email marketing program to ensure timely resolution.

Requirements

• Klaviyo experience is a must.
• Minimum of 2 year of experience running an email marketing program.

Preferred

• Agency experience strongly preferred
• Proficiency in writing and editing content for email marketing campaigns.
• Basic e-mail conversion rate optimization knowledge.
• Familiarity with CAN-SPAM regulations and email best practices.
• Experience with Klaviyo analytics.
• Strong quantitative and analytical skills to drive data-based decisions.
• Exceptional planning, organization, and time management abilities.
• Keen attention to detail in all aspects of marketing.
• Familiarity with email marketing platforms such as Klaviyo, Attentive, SMSbump, relevant ESP, and SMS tools.
• A willingness to learn and a passion for E-commerce marketing and sales.