Responsibilities

• Monitor, analyse and optimise dealer network performance using key retail KPIs including sales conversion, lead-to-sale ratios, stock turnover and aftersales penetration
• Identify performance gaps across the network and develop clear, data-driven recommendations to improve commercial outcomes
• Lead and support retail performance improvement initiatives aligned with broader commercial and brand strategy
• Translate central strategy into practical, market-specific dealer actions and execution plans
• Partner with Regional and Area Managers to review dealership performance, challenge underperformance constructively, and identify growth opportunities
• Evaluate and track the effectiveness of local action plans, ensuring outcomes are measurable and aligned to commercial objectives
• Develop and maintain automated reporting tools and BI dashboards to improve visibility and decision-making
• Conduct competitive benchmarking and luxury retail analysis to identify best practice and performance improvement opportunities
• Own and support aftersales and lifecycle marketing initiatives in collaboration with CRM and customer teams
• Support rollout of national and local marketing campaigns at dealer level, ensuring consistency with brand standards