Retail Media Strategist (Walmart Connect) - Freelance Contractor
Later
Boston, MA (Remote)
$75/hr - $100/hrIn-houseFull-timeMid level3+ years exp.
2 days ago
Retail Marketing Associate Manager
Ann Arbor, MI
Salary Not AvailableMid Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the multi-state retail campaign delivery with P1/P2 focus, coordinating OOH, direct mail, and print while aligning cross-functional plans and vendor management to hit KPI targets.
- Retail Campaign Ownership: plan and execute on-time, on-budget in-store campaigns across seven states.
- OOH & Media Execution: manage placements, routing, flighting, and quarterly reporting across key channels.
- Vendor & Budget Stewardship: run RFPs, negotiations, and performance expectations to meet core KPIs.
Job Description
Responsibilities:
- The Retail Marketing Associate Manager leads multi-state retail marketing campaigns to ensure our retail marketing strategy is translated into high-impact, on-time, on-budget in-store execution.
- This role owns Out-of-Home (OOH) planning and execution and manages traditional media channels (OOH, Digital OOH, Direct Mail, Print) for priority P1/P2 campaigns.
- They oversee media vendor relationships, build promotional rollout plans, manage timelines, and ensure all priority campaigns are delivered accurately, compliantly, and on schedule.
- This role works cross-functionally to align campaign planning and execution with Buying & Planning (B&P), Business Development (BD), and internal Marketing partners including Digital, CRM and Creative pods.
- The Retail Marketing Associate Manager partners closely with the Retail Marketing Director to deliver business objectives and provide monthly reporting tied to broader marketing KPIs.
- Own planning and execution of priority P1/P2 retail campaigns across seven states, ensuring on-time, on-budget delivery.
- Lead Out-of-Home (OOH), Digital OOH, Direct Mail, and Print execution, including placements, creative routing, flighting, and quarterly reports.
- Manage media and production vendor relationships, including RFPs, budget/negotiations, and performance expectations.
- Build campaign rollout plans to execute and deployment readiness checklists to ensure stores receive complete and accurate assets.
C3 Industries
C3 Industries is a private, vertically-integrated, multi-state cannabis company with operations in 6 states in the US. Unlike most other MSOs, C3 has been largely built organically and began its operations in competitive, open markets like Michigan, Missouri, and Massachusetts. The Company has a long track record of cultivating, manufacturing and retailing high-quality cannabis products, with customer service and value at the center of our business plan – not as an afterthought.Founded in 2018 by brothers and cannabis enthusiasts Ankur and Vishal Rungta, along with their long-time friend and partner Joel Ruggiero, C3’s mission is to create a premium cannabis brand (Cloud Cover) and retail experience (High Profile) catering to those looking for a superior quality cannabis experience equal to the standards of the most discerning consumers – us!
