Responsibilities

• Own planning and execution of priority P1/P2 retail campaigns across seven states, ensuring on-time, on-budget delivery.
• Lead Out-of-Home (OOH), Digital OOH, Direct Mail, and Print execution, including placements, creative routing, flighting, and quarterly reports.
• Manage media and production vendor relationships, including RFPs, budget/negotiations, and performance expectations.
• Build campaign rollout plans and deployment readiness checklists to ensure stores receive complete and accurate assets.
• Support RMD with P1/P2 campaign planning, NSO and elevating our go-to-market strategies.
• Work with the Director to deliver key business objectives and provide monthly reporting toward marketing KPIs.
• Analytics fluency, including ability to interpret retail data and media performance metrics to derive actionable insights and execute on them.
• Retail Calendar & Promotional Planning: Own campaign management throughout the year through the retail calendar, balancing priority campaigns, promotions, vendor partnerships, product launches, and retail capacity.
• Partner with Buying & Planning, Business Development, Visual Merchandising to ensure execution of priority campaigns work to deliver core KPIs/enterprise goals.
• Maintain timelines, launch dependencies, and execution milestones across markets.
• Manage and mentor the Retail Brand Marketing Manager, providing direction, prioritization, and performance feedback across brand activation, in-store execution, and LSM.
• Partner with Retail Marketing Director to ensure alignment with broader marketing goals, brand guidelines, and campaign timings.
• Budget & Invoice Management: Own retail marketing spends for assigned channels and campaigns, including budget pacing and forecasting, and escalate overspending.
• Work with Retail Marketing Director to review and approve vendor invoices, validate deliverables against scopes, and ensure timely submission to Finance.
• Cross-Functional Partnerships: Lead monthly reviews of marketing goals and ensure campaign readiness and alignment for next quarter retail initiatives.
• Ensure all retail-facing initiatives are compliant, accurate, and aligned to brand standards across states. Serve as the escalation point for weekly promotions and P1/P2/P3 adjustments.
• Team Leadership & Pod Management: Work alongside the Retail Marketing Associate Manager, prioritization, and performance feedback; own workload planning to prevent bottlenecks; ensure quality control across store-facing deliverables.
• Reporting & Executive Communication: Provide monthly campaign performance updates tied to retail KPIs, including wins, gaps, and next-step recommendations; deliver quarterly traditional media performance presentations to senior leadership.