Retail & Events Manager

Grand Rapids, MI (Unknown)

$50K/yr – $100K/yrSenior Level2+ years expFull time

Posted 3 weeks ago

Job Summary

Own and scale a retail and events marketing team, leading a ~15-person field team across locations and community events while driving coaching, accountability, and KPI‑driven performance.

  • Lead and develop a ~15-person field marketing team across locations and events
  • Drive KPI performance, coaching, and talent development
  • Oversee staffing, scheduling, and operational excellence

Job Description

Responsibilities

  • Lead the daily operations, performance, and development of our retail and event marketing team while ensuring exceptional execution across every location and event.
  • Lead, coach, and develop a team of approximately 15 Marketing Representatives, with continued team growth expected
  • Recruit, onboard, train, and mentor new team members
  • Conduct regular one-on-one coaching sessions and performance reviews
  • Foster a culture built on accountability, teamwork, continuous learning, and healthy competition
  • Motivate your team to consistently achieve and exceed individual and team goals
  • Identify future leaders and help develop internal talent
  • Oversee operations across retail partner locations and community events
  • Ensure all booths, kiosks, and displays represent the All Weather Seal brand professionally
  • Manage staffing schedules for retail locations and weekend events

Requirements

  • 2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field
  • Experience managing team performance and holding employees accountable to goals and KPIs
  • Proven ability to coach, motivate, and develop high-performing teams
  • Strong organizational skills with exceptional attention to detail
  • Growth mindset with a passion for continuous improvement
  • Data-driven decision maker comfortable tracking metrics and performance
  • Excellent communication and interpersonal skills
  • Ability to lead, by example, in a fast-paced, team-oriented environment
  • Comfortable working weekends for community events and trade shows
  • Willingness to travel throughout Southern West Michigan

Preferred

  • Growth mindset with a passion for continuous improvement
  • Data-driven decision maker comfortable tracking metrics and performance
  • Excellent communication and interpersonal skills
  • Comfortable working weekends for community events and trade shows
  • Willingness to travel throughout Southern West Michigan
  • Valid driver's license

Benefits

  • Health, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off
  • Paid Training
  • Tuition Reimbursement
  • Leadership Development Programs
  • Clear Advancement Opportunities
  • Company Vehicle
  • Gas Card
  • Competitive Base Salary + Performance Bonuses
All-Weather Seal logo

All-Weather Seal

At All-Weather Seal Co., Inc., we are the exterior home improvement specialists trusted by residents in communities throughout Michigan. Since our founding in 1981, we have provided homeowners with the ideal combination of durable products, superior workmanship, and exceptional customer service. We are one of the longest standing home improvement companies in the region, and that’s no accident. From our lineup of gorgeous windows to our long-lasting metal roofing systems, we offer some the most energy-efficient products on the market. Add to that the skill and experience of our installers, all of whom are our dedicated employees, and you’ll understand why we have been recognized multiple times as one of the industry’s leading contractors.

Founded in 1981
Burton, Michigan, USA
20 employees (3 in marketing)

Salaries

Posted range

$50K/yr – $100K/yr

Taken straight from the job posting.

See all All-Weather Seal salaries

Marketing Team

Marketing Team Size
3 (15% of company)
Median Career Experience
12.5 years
Median Tenure
10.7 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
2.7K

Headcount Trend

Current headcount: ~20
All-Weather Seal logo

Retail & Events Manager

All-Weather Seal · Grand Rapids, MI · Unknown