Retail Communications Manager (On-site)

Carson, CA (On-site)

$80K/yr – $94K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross-functional retail communications through multi-unit operations by translating business priorities into timely, audience tailored materials and SOPs that drive clear field alignment and smooth execution.

  • Retail Communications Strategy: establish calendars, workflows and master production plans to prioritize messages for store teams and leadership.
  • Content Development: write, edit and distribute newsletters, talking points and scripts with consistency across channels.
  • Cross-functional Collaboration: partner with leadership and store operations to plan initiatives, policy updates and training rollouts while gathering field feedback.

Job Description

Responsibilities

  • Managing the retail communications strategy to support business initiatives, daily operations, field alignment and engagement
  • Partnering with cross-functional teams to plan upcoming store-facing initiatives, policy updates, training rollouts, store events and operational changes to ensure clear communication and smooth execution
  • Maintaining communication routines including the retail communication calendar, master communication calendar production schedules and communication workflow to ensure messages are prioritized, accurate and timely
  • Ensuring messaging is consistent across channels and tailored appropriately for different audiences
  • Translating business priorities and leadership updates into clear, effective communication materials
  • Writing, editing, proofreading and distributing content including newsletters, bulletins, emails, templates, talking points and scripts
  • Maintaining and updating SOPs, policies and store resources to ensure teams can easily access current information
  • Identifying communication needs, risks and opportunities that support retail operations
  • Gathering feedback from field teams, identifying communication gaps and incorporating field insights into messaging
  • Tracking communication deliverables, milestones and timelines to ensure projects move forward efficiently

Requirements

  • Bachelor’s degree in Communications, Marketing, Journalism, English, Business Administration, Retail Management or a related field, or equivalent experience
  • 4+ years of experience in communications, retail communications, marketing communications or a related field
  • 2+ years of experience developing business communication materials such as newsletters, emails, templates or bulletins
  • 3+ years of experience managing communication projects and deliverables, timelines or cross-functional workflows
  • Strong writing, presentation and interpersonal communication skills, with the ability to communicate clearly across audiences
  • Ability to adapt and respond effectively in a fast-paced, evolving environment
  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment

Preferred

  • 5+ years of experience in retail, field or internal communications supporting a multi-unit business
  • 3+ years of experience partnering with senior leaders, field leaders and cross-functional teams to support communication planning and execution
  • Experience with communication platforms, project management tools and Microsoft applications including Teams, Publisher, SharePoint and Zoom, and similar content management tools

Benefits

  • Bonus eligible
  • Paid leave for new parents to support work/life balance and family bonding
  • Excellent medical/dental and vision coverage—EPO, PPO and HSA
  • 401(k) retirement plan with company contribution
  • Flexible benefits—choose what you like, ignore the rest
  • On-site preschool for our employees’ children
  • On-site employee gym for all levels/fitness needs
  • Generous employee discount
  • Casual dress
Lakeshore Learning Materials, LLC logo

Lakeshore Learning Materials, LLC

3.6 Glassdoor

Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the country. Specializing in top-quality products for the home and classroom, we are a thriving multichannel organization with a robust web business, multiple catalogs for early learning and elementary programs, 60 store locations, plus a sales force that is second to none. Thanks to the daily contributions of the amazing people on our team, Lakeshore has experienced continuous growth since the day it was founded in 1954. Although we’ve been serving teachers and parents for decades, we believe our best days are still to come—thanks to the hard work and dedication of our team. We are creative thinkers and problem solvers who continuously challenge ourselves to do our best work, roll up our sleeves to get the job done and persevere until we reach our goals. Over the last few decades, our people have helped us grow from a single retail store into an international business that continues to expand—moving us even closer to our goal of ensuring every teacher and student has access to the best learning materials possible. Because of our team’s passion and drive, Lakeshore is more than a great place to work—it’s a great experience to be part of. So if you’re a down-to-earth professional who shares our desire for making a difference in the world, we’d love to hear from you.

Founded in 1954
Carson, California, USA
2K employees (156 in marketing)
63% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$59.4K
Traffic Source Mix
Search
45.2%
Direct
48%
Referral
4.2%
Social
2%
Paid
0.5%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
94 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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