Responsibilities

• Write the ads people don't skip: You'll write hooks, on-screen headers, and full scripts for direct-response video ads - the kind built to stop someone mid-scroll and get them to pay attention.
• Iterate on what's already winning: A concept works? Great, now make ten more versions of it. You'll take winning ads and push them further based on real performance data, not vibes.
• Collaborate (a lot): You'll work closely with strategists, editors, and account leads — turning briefs, client notes, and “wait, can you make it sound more like us” feedback into a copy that just works.
• Treat writing like a science: Every script gets a retro. You'll take that feedback and come back sharper next time. Nothing here is precious.
• Juggle without dropping anything: Multiple briefs, multiple clients, multiple deadlines. If that sounds stressful, this isn't for you. If it sounds like a fun puzzle, keep going.

Requirements

• 5+ years of professional copywriting experience, ideally including direct-response, performance marketing, or e-commerce work.
• A portfolio or writing samples that show range - punchy hooks as well as longer-form marketing copy.
• Comfort writing to a brief, incorporating feedback quickly, and adjusting tone for different brands and audiences.
• Based in the United States, able to work U.S. business hours with your team.

Preferred

• Experience writing specifically for Meta, TikTok, or YouTube ad formats.
• Familiarity with direct-response frameworks (e.g., PAS, AIDA) or performance-marketing terminology (CPA, ROAS, hook rate).
• Background in e-commerce, DTC, or subscription-based brands.