Responsibilities

• Marketing Strategy and Positioning
• Develop and manage a distinct annual marketing plan for each property.
• Build upon existing marketing strategies, campaigns, collateral, photography, prospect lists, and market research.
• Establish clear value propositions and priority customer segments for each venue.
• Position each property appropriately without diluting its individual identity.
• Identify need periods, underutilized spaces, and revenue opportunities requiring targeted marketing support.
• Maintain separate campaign calendars, priorities, and performance measures for each property.
• Lead Generation and Revenue Growth
• Develop marketing campaigns designed to generate qualified external event leads.
• Build and maintain targeted prospect lists for corporate, healthcare, life-science, academic, association, nonprofit, government, and event-planning audiences.

Requirements

• Bachelor’s degree in marketing, communications, hospitality, business, or a related field.
• Seven or more years of progressive marketing experience.
• Experience marketing conference centers, hotels, event venues, hospitality businesses, executive education programs, or comparable services.
• Demonstrated success generating qualified leads and measurable revenue through marketing.
• Strong digital marketing, email marketing, content development, and campaign-management experience.
• Ability to manage multiple brands, properties, priorities, and approval processes simultaneously.
• Excellent writing, presentation, project-management, and interpersonal skills.
• Experience working with senior leaders, sales teams, operating teams, and institutional communications departments.
• Ability to work independently while maintaining close alignment with property stakeholders.
• Comfort participating in frequent live and in-person working meetings.

Preferred

• Experience working within a university, healthcare, life-science, executive education, or complex institutional environment.
• Familiarity with CRM, email marketing, social media, web analytics, paid media, and lead-tracking platforms.
• Knowledge of the Boston, Cambridge, Longwood, and MetroWest meetings and events markets.
• Experience navigating formal brand, messaging, and communication-channel approval processes.

Benefits

• Medical
• Dental
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs