RedNote Content Creation Intern 小红书内容创作实习生 at Think Academy US | San Jose, CA

Think Academy US

RedNote Content Creation Intern 小红书内容创作实习生

San Jose, CA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 3 months ago

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Job Summary

推动Think Academy在小红书的内容策略与产出，聚焦获客、转化与品牌心智。

负责小红书账号的内容策划与选题输出，结合目标用户需求、平台趋势和业务目标。
Must-have: 有小红书内容相关经验，熟悉账号增长与爆款策划。
Standout: 具备从热点到复盘落地的方法论与跨团队协作能力。

Job Description

Responsibilities

负责小红书账号的内容策划与选题输出，结合目标用户需求、平台趋势和业务目标，持续产出有传播力、有转化力的内容方向。
具备敏锐的内容嗅觉，能够快速捕捉平台风口、用户情绪变化和热点议题，结合Think Academy的品牌形象和产品特点，进行高质量的创作。
负责爆款内容的拆解、复盘与复制，能够从标题、封面、选题切口、内容结构、评论区反馈等多个维度总结规律，并形成可复用的方法论。
与运营、投放、销售或业务团队协同，围绕获客、转化、品牌心智等目标，持续优化内容策略，针对种草、引流、转化等不同目标，搭建高效的内容矩阵。

Requirements

有小红书内容相关经验，成功孵化账号、操盘账号、爆款内容策划或内容增长经验，对美国教育行业了解，或有教育、家庭消费、知识付费等赛道经验者优先。
对用户有真实理解，擅长从用户表达、评论反馈、咨询问题、生活场景中提炼痛点。
具备较强的创新意识，能够持续找到更有讨论度、情绪张力和传播潜力的表达方式。
对于质量严格把关，自驱力强，对热点敏感，执行速度快，能在变化中快速试错、快速迭代。
有较强的数据复盘能力，能够结合曝光、点击、完播、互动、收藏、转化等指标持续优化内容。

Preferred

对美国教育行业了解，或有教育、家庭消费、知识付费等赛道经验者优先。
具备跨平台内容增长经验或内容策略相关经验者优先。

Benefits

硬核背书：顶级教育赛道，团队专业且扁平。
能力提升：专注高质量产出。
身份支持：接受CPT/OPT！给有实力的留留们最稳的保障。
转正机会：能力够硬、表现够稳，转正路径清晰。

Think Academy US

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

Founded in 2019

San Jose, California, USA

127 employees (14 in marketing)

www.thethinkacademy.com