Recruitment Outreach Communications Specialist and Content Creator at University of Minnesota | Minneapolis, MN | $63K/yr – $68K/yr

University of Minnesota

Recruitment Outreach Communications Specialist and Content Creator

Minneapolis, MN (Hybrid)

$63K/yr – $68K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive CFANS youth outreach and multi-channel content, aligning branding and recruitment messaging to attract prospective students.

Own youth outreach content and event communications across digital and in-person channels.
Must-have: Bachelor’s degree in communications or related field with 2+ years of experience.
Standout: Experience coordinating personalized pre- and post-event outreach for prospective students.

Job Description

Responsibilities

Lead digital and print content creation – write and edit content for web, email, social media, digital newsletters,video, print, and multimedia channels promoting CFANS programs, opportunities, and student experiences.
Leads web strategy to strengthen and optimize CFANS pages supporting recruitment, youth outreach programs, educator resources, and prospective student engagement.
Create youth- and educator-focused content highlighting academic pathways and careers in agriculture, food, environmental science, and natural resources.
Drive paid recruitment social and search marketing campaigns.
Contribute content for CFANS social media channels, including specific channel management.
Lead user-centered improvements and ongoing optimization of youth outreach web content, including redesign efforts that improve usability and integration with prospective student and admissions information.
Develop messaging that connects CFANS academic programs with real-world career opportunities and societal challenges for purpose driven careers.
Coordinate messaging across communications channels to ensure alignment with CFANS brand standards and University recruitment messaging.
Identify and amplify stories highlighting experiential learning, student success, faculty research, and career outcomes.
Support the promotion and visibility of youth outreach initiatives through coordinated communications and storytelling.

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007

Minnesota, USA

28K employees (535 in marketing)

z.umn.edu/9gi