Responsibilities

• Develop and manage overall communications strategy (for internal and external audiences)
• Brand Management
• Maintain a cohesive brand voice – adhering to the UGA and Terry College brand guidelines.
• Social Media Management
• Develop, schedule, and monitor content across ILA platforms (Instagram, Facebook, and LinkedIn)
• Track analytics to improve engagement and performance.
• Maintain professional feeds, respond to queries, and flag potentially harmful posts
• Monitor Terry College and UGA social media and repost when associated with ILA
• Newsletters
• Manage compilation, design, and dissemination of weekly student newsletters, weekly reminders & upcoming events slides, twice-yearly newsletters, and additional newsletters as needed.
• Website Management
• Lead the effort and execute copy and design for the ILA website with attention to deadlines and program changes
• Consulting with OMC to maintain consistency across Terry Branding
• Marketing Materials
• Maintain and update the design and copy of master files for student and donor-focused marketing collateral
• Drive and coordinate with the Office of Marketing & Communications to flag important updates, materials, and handle various marketing and communications efforts to maintain adherence to the Terry Brand.
• Ensure marketing materials are on hand
• Strategic Marketing
• Develop and maintain the brand voice for alumni programs.
• Manage subscriptions for department and ensure the platforms are the most advantageous

Requirements

• High school diploma or equivalent
• Experience with public relations and/or marketing.
• Knowledge, Skills, Abilities And/or Competencies - Experience with public relations and/or marketing.
• Ability to work on multiple projects with multiple deadlines.
• Excellent written communication skills.
• Proficiency in CANVA, Google Drive, Mailchimp, and WordPress.

Nice To Have

• Proficiency in Adobe Creative Suite is a plus

Benefits

• Retirement Plan TRS
• Benefits Eligible