Public Relations Specialist

Montgomery County, MD (Hybrid)

Salary Not AvailableMid Level5+ years expContract

Posted 20 hrs ago

Job Summary

Lead and manage Walter Reed Public Affairs efforts by shaping strategic messaging, driving media relations, coordinating events, and guiding crisis communications, while ensuring consistent updates to internal and external channels.

  • Own public affairs strategy development and execution
  • Coordinate media relations and high-impact communications across platforms
  • Oversee content creation, events, and crisis communications alignment

Job Description

Responsibilities

  • Support the Walter Reed Public Affairs
  • Develop and execute public affairs strategies to promote Walter Reed’s mission, services, and initiatives.
  • Write and edit press releases, talking points, newsletters, and other communication materials.
  • Coordinate media relations, including responding to inquiries, arranging interviews, and maintaining relationships with media outlets.
  • Craft messaging for internal and external stakeholders, ensuring consistency with organizational goals.
  • Monitor media coverage and provide analysis on the effectiveness of public affairs campaigns.
  • Plan and execute events, such as press conferences, media briefings, and community engagement activities.
  • Support leadership with crisis communication strategies and plans.
  • Support updates Internal Website and Social Media sites, Participate in Strategic, Access to Care and Emergency Management Communications Meetings
  • Compile weekly external communication reports. Submit products to the PAO for review prior to posting on the website and/or intranet.

Requirements

  • Bachelor’s degree in communications, Public Relations, Project Management, or a related field.
  • 5+ years of experience in public affairs, project management, or a combination of both roles.
  • Strong written and verbal communication skills, with the ability to tailor messages to diverse audiences.
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment.
  • Proficiency with project management tools and software, as well as digital communication tools.
  • Knowledge of principles, methods, practices, and techniques of strategic communication, by selecting and using the appropriate communication tools, to assist in facilitating and implementing a command information program which targets an assortment of audiences at varying levels of interaction.
  • Knowledge and skill for developing written and oral and social media materials designed to convey complex information and clarify the organization’s operations, programs, and activities to various audiences.
  • Skill in developing and maintaining effective and cooperative relationships with representatives at all levels from organizations and activities on and off the installation.
  • Skill in oral communication is sufficient for conducting one-on-one and group interviews, in addition to explaining views, goals and objectives to supervisors, staff, and contractors.
  • Demonstrate strong prioritization skills and Time Management are critical.

Preferred

  • Familiarity with healthcare systems or military communications is highly desirable.
  • Project Management Professional (PMP) certification is a plus.
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Public Relations Specialist

CA&M · Montgomery County, MD · Hybrid