Public Relations Manager

New York City, NY (On-site)

$105K/yr – $120K/yrManager5+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive integrated public relations programs that build Thom Browne’s luxury brand, cultivate media relationships, and lead cross-functional campaigns across product launches, seasonal narratives, and executive communications.

Own the media strategy, relationships, and KPIs for global campaigns.
Collaborate with Product, Retail, and Marketing teams to ensure cohesive messaging across channels.

Job Description

Responsibilities

NGPartner with the Senior Director, Communications to develop and execute integrated public relations strategies that support business objectives, brand visibility, and cultural relevance.
Identify opportunities to elevate brand awareness, strengthen media presence, and reinforce Thom Browne’s positioning within the luxury marketplace.
Monitor industry, competitor, and media trends and provide strategic recommendations to leadership.
Support regional teams with strategic direction and best practices to ensure consistent execution of global brand initiatives.
IngBuild and maintain strong relationships with editors, journalists, tastemakers, influencers, and key industry stakeholders.
Proactively pitch stories and secure impactful editorial coverage across fashion, luxury, lifestyle, arts, and business media.
Lead the development and distribution of press materials, including press releases, media kits, and editorial assets.
Manage brand storytelling across seasonal campaigns, product launches, collaborations, and corporate initiatives.
Coordinate pre-show, post-show, and behind-the-scenes media opportunities.
Ment Lead the planning and execution of collection presentations, runway shows, press previews, and media events.

Requirements

Bachelor's degree in Communications, Public Relations, Marketing, or related field preferred
Minimum 5-7 years of Public Relations experience within luxury fashion or premium consumer brands
Proven track record of managing high-profile PR initiatives, campaigns, and press events
Deep understanding of the luxury fashion, retail, media, and cultural landscape
Established network of media, editorial, influencer, and industry relationships
Exceptional writing, editing, and storytelling abilities
Strong strategic thinking, project management, and problem-solving skills
Ability to influence stakeholders and build strong cross-functional partnerships
Experience managing agency relationships and external service providers
Proficiency with Microsoft Office Suite, Launchmetrics, Muck Rack, Lefty, Cision, and other media monitoring platforms

Benefits

Comprehensive benefits package and company uniform.
Flexible work schedule.
401(k) company match.

Thom Browne, Inc.

2.0 Glassdoor

Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring.In 2001, Browne began his business with five suits in a small “by appointment” shop in New York City’s West Village and, in the years following, expanded his business to include complete ready-to-wear and accessories collections for both men (2003) and women (2011). Browne has also become known for his highly conceptual runway presentations which have gained global attention for their thought provoking and dramatic themes and settings.Browne was announced as the Chairman of the Council of Fashion Designers of America, effective January 1, 2023. Browne has been honored with the CFDA Menswear Designer of the Year Award (2006, 2013, 2016), the GQ Designer of the Year (2008), the FIT Couture Council Award (2017) as well as the Cooper Hewitt National Design Award (2012). His designs are recognized by museums around the world including the Louvre Museum, the Costume Institute at the Metropolitan Museum of Art, the Museum of Modern Art, the Victoria & Albert Museum, the Costume Museum at Bath and the Mode Museum Antwerpen.The brand is currently offered in over 300 leading department store and specialty boutique doors across 40 countries and through 107 retail stores, flagships and shop-in-shops in key cities such as New York, London, Milan, Tokyo, Hong Kong, Beijing, Shanghai, Seoul, San Francisco, Singapore, Vancouver and Kobe. Thom Browne has been part of the Zegna Group, which currently retains 90% ownership and is publicly traded on the New York Stock Exchange.

Founded in 2006

New York, New York, USA

482 employees (100 in marketing)

www.thombrowne.com

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