Public Relations Manager

Torrance, CA (On-site)

$110K/yr – $125K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

Job Summary

Own and drive Robinson's public relations strategy, lead media relations and crisis communications, and position executives as industry thought leaders through targeted storytelling and cross-functional collaboration.

  • Develop and implement PR roadmaps aligned with milestones and product cycles
  • Manage media relations, crisis messaging, and executive visibility
  • Coordinate across teams to maintain consistent messaging and measure impact

Job Description

Responsibilities

  • Develop and execute an annual public relations roadmap aligned with corporate milestones, product cycles, trade shows, product launches, and other key initiatives.
  • Set clear objectives, tactics, budgets, timelines, and measurable outcomes for each public relations program.
  • Develop corporate and brand narratives that position Robinson as a mission-focused leader in civil and commercial aviation.
  • Build and maintain relationships with aviation, manufacturing, business, and national broadcast journalists; secure coverage through proactive pitching and timely responses to media inquiries.
  • Position company executives as industry resources through interviews, speaking engagements, contributed articles, and other thought-leadership opportunities.
  • Write and edit press releases, media pitches, bylined articles, advertorials, newsletters, executive scripts, and other corporate communications in AP Style.
  • Identify newsworthy developments across Robinson's operations and global network and turn technical information into accurate, accessible stories.
  • Serve as the primary communications contact during high-pressure or crisis situations and coordinate clear, timely messaging for internal and external stakeholders.
  • Coordinate with teams across the company to maintain consistent messaging across campaigns, platforms, and stakeholder communications.
  • Track engagement, share of voice, sentiment, lead generation, and other relevant measures; report results to leadership and use post-project reviews to improve future programs.

Requirements

  • Bachelor's degree in public relations, communications, marketing, or a related field.
  • At least seven years of experience in corporate communications, public relations, or marketing.
  • Demonstrated success developing communications strategy and managing public relations programs from planning and budgeting through execution and reporting.
  • Strong media relations experience, including journalist outreach, proactive pitching, interview coordination, and rapid response to media inquiries.
  • Exceptional writing and editing skills, including experience producing press releases, pitch letters, executive scripts, and feature articles in AP Style.
  • Ability to manage multiple projects and strict deadlines while coordinating effectively across departments and external partners.
  • Ability to work on-site in Torrance five days per week and travel occasionally to represent the company at community and industry events.

Preferred

  • Experience in aerospace, defense, heavy manufacturing, business-to-business communications, or a public relations agency environment.
  • Experience communicating within a regulated industry and translating technical specifications or operational achievements for general audiences.
  • Experience working directly with a chief executive officer or other senior executives in a public relations capacity.
  • A record of connecting communications programs to measurable corporate and brand growth objectives.

Benefits

  • FULL-TIME EMPLOYEE BENEFITS
  • Robinson Helicopter Company offers a comprehensive benefits package to eligible full-time employees regularly scheduled to work 30 or more hours per week. Current benefits include medical plan options, including company-paid employee-only coverage under certain plans; dental and vision coverage; company-paid basic life and accidental death insurance; optional supplemental life, accident, disability, hospitalization, cancer, and pet insurance; a 401(k) retirement plan with company matching contributions; accrued personal paid time and company-paid holidays; tuition reimbursement for approved educational programs; direct deposit; and employee discount programs. Medical, dental, and vision coverage is generally available beginning on the first day of employment. Eligibility for the 401(k) plan generally begins on the first day of the month following 30 days of employment.
  • YEAR-END SHUTDOWN
  • Robinson Helicopter Company generally schedules a company shutdown between Christmas and New Year's Day. The specific shutdown dates and pay treatment are established and communicated annually. Some shutdown days may be designated as company-paid holidays, while other days may require the use of accrued personal paid time or may be unpaid, depending on employment classification, available leave, and applicable company policy.
  • PHYSICAL DEMANDS AND WORK ENVIRONMENT
  • This role works primarily in a climate-controlled office and may also enter manufacturing areas where noise levels range from quiet to moderate. The work is typically performed while stationary for up to 75% of the day, requires movement throughout the facility as needed, and may occasionally involve lifting up to 25 pounds. The employee must follow applicable site safety procedures when working in manufacturing areas. Occasional domestic or international travel, generally up to 5%, may be required for industry or community events.
  • Benefit eligibility, coverage, employee contributions, and other terms are governed by the applicable benefit plans and company policies and may change in accordance with applicable law.
Robinson Helicopter Company logo

Robinson Helicopter Company

2.6 Glassdoor

Robinson Helicopter Company was founded in 1973 by Frank Robinson, whosevision was to produce the world’s highest quality, most reliable helicopters in the most efficient, cost effective way possible. Robinson introduced the two-place piston powered R22 in 1979. The affordable, personal-type design quickly made helicopter ownership accessible to a broader audience and changed the face of general aviation. Today, the company’s top sellers are its R44 and R66 helicopters, respectively. To date, Robinson Helicopter Company has produced more than 13,000 helicopters.Robinson puts great emphasis on research and development, continually makingimprovements and offering new technology. Among its latest introductions are a cargo hook for the R66 and an autopilot designed specifically for helicopters.Robinson manufactures, assembles, inspects, and flight tests all of its helicopters at its Torrance, California factory. To ensure the highest quality and to maximize efficiency, the company manufactures a large percentage of parts in house andemploys a highly skilled workforce. Robinson also offers monthly pilot safety and maintenance courses at the factory that attract a global audience.

Founded in 1973
Torrance, California, USA
430 employees (27 in marketing)
10% recommend to a friend
49% CEO approval

Salaries

Posted range

$110K/yr – $125K/yr

Taken straight from the job posting.

See all Robinson Helicopter Company salaries

Marketing Team

Marketing Team Size
10 (2% of company)
Median Career Experience
26 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
146K
Monthly Google Ads Budget
$106
Traffic Source Mix
Search
63.6%
Direct
28.8%
Referral
4.6%
Social
2.1%
Paid
0.6%

Headcount Trend

Current headcount: ~430

Recent News

Robinson Helicopter Company logo

Public Relations Manager

Robinson Helicopter Company · Torrance, CA · On-site