Responsibilities

• Own the media relations strategy, directing the pitching of stories and securing placements in local, regional, and national media outlets (print, broadcast, online, podcasts, YouTube channels).
• Serve as a primary company spokesperson and final point of escalation for media inquiries, ensuring accurate, on-brand information about the company, new menu items, promotions, and special events.
• Cultivate and maintain senior-level relationships with journalists and food critics across traditional and non-traditional media channels.
• Set standards for and oversee in-store media filming, ensuring coverage serves the company's best interest while supporting store teams in managing media so it doesn't disrupt guests, team members, or business operations.
• Track and analyze media mentions (impressions, value, sentiment, etc.) and report results and recommendations to the VP of Communications and senior leadership.
• Lead the development of compelling narratives highlighting the history, mission/vision message, quality, and unique aspects of Lou Malnati's pizza.
• Guide and approve engaging content across channels including press releases, social media, the website, and company newsletters, ensuring a consistent brand voice.
• Set the community engagement strategy, building and maintaining relationships with local organizations for events and initiatives.
• Lead philanthropic efforts and represent the company's commitment to the community, including managing the relationship with Lou Malnati's annual Cancer Research Benefit.
• Own and continuously refine the company's crisis communication plans, serving as lead point of contact for addressing potential negative publicity and briefing executive leadership in real time.

Requirements

• At least five years of progressive experience in public relations, including experience managing people and/or external partners, preferably within the food service industry.
• Proven ability to set and execute PR strategy in partnership with senior leadership.
• Excellent communication and writing skills with the ability to craft compelling narratives.
• Strong media relations skills and established, senior-level contacts with relevant journalists.
• Deep understanding of social media platforms and strategies for engagement.
• Crisis communication expertise and demonstrated ability to lead through sensitive situations.
• On-camera presence that aligns with Lou Malnati's brand and core values.
• Ability to generate fun, engaging, and newsworthy ideas, content, and experiences that build brand awareness, positive media attention, and guest engagement.
• Experience managing budgets, vendors, and/or direct reports.
• Event planning and coordination expertise.