Public Relations Manager

California, USA (Remote)

$99K/yr – $143K/yrManagerFull time

Posted 4 weeks ago

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Job Summary

Own PR strategy and regional execution for the Americas region, turning leadership priorities into press ready campaigns across corporate and media channels.

  • Media relations and content development: build a journalist network, craft stories, and manage press releases that align with business goals.
  • Regional planning, guidance, and governance: plan PR plans, refine messages for changing conditions, and coordinate with global corporate comms to maximize impact.
  • Measurement and agency management: report on activity, optimize programs, and oversee external PR partners to deliver value.

Job Description

Responsibilities

  • Support the leadership teams of our group companies in the Americas in achieving their business and communications goals through PR activity in the Americas.
  • Develop, plan and execute impactful PR strategies for the Americas region, in alignment with the wider global strategies and priorities
  • Initiate, plan and coordinate PR plans, guidance, and key messages to targeted audiences, revising and enhancing the plans to reflect changing conditions
  • Liaise with corporate communications colleagues, including PR, globally, as well as colleagues in relevant organizations, to share information and best practice and coordinate activity to achieve maximum positive impact
  • Create and develop PR content both proactively and reactively by developing a network of contacts within Fujitsu to find stories, identify opportunities and craft compelling press releases
  • Provide regular reports on PR activity to demonstrate impact and ensure continuous improvement
  • Build and maintain relationships with journalists acts as the key point of contact for all media enquires in the Americas region.
  • Provide media training to senior leaders and other colleagues as required and monitor trends, coverage and industry news to identify potential risks and opportunities
  • When utilizing external PR agencies, manage their support to maximize their value to the business
  • Ensure that all PR activity is brand compliant and contributes to the protection and enhancement of Fujitsu’s corporate values, reputation, and relationships with key stakeholders

Requirements

  • have experience of managing PR activity, including crisis communication and reputation management
  • be able to handle sensitive situations and provide honest and candid advice to leaders from a PR perspective
  • be able to influence and engage at all levels in order to plan and deliver impactful PR activity
  • be able to translate complex information into clear and engaging PR content that resonates with target audiences
  • be able to identify stories to drive coverage which supports the delivery of business objectives
  • demonstrate a good understanding of relevant media and other external communications channels
  • be educated to a degree level and/or have relevant skills and knowledge
  • be fluent in English, both verbally and in writing
  • be used to working with MS Office tools and M365 apps
  • be culturally aware and understand the nuances of communicating to employees from different backgrounds with direct experience of working in a Japanese business context
  • A strong interest in Japanese culture and language is a plus

Preferred

  • A strong interest in Japanese culture and language is a plus

Benefits

  • full range of health, 401K, and other benefits.
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Fujitsu

3.7 Glassdoor

Fujitsu is a global leader in digital services that transform organizations and the world around us. We aim to make the world more sustainable by building trust in society through innovation.

Founded in 1997
JPN
60K employees (1,664 in marketing)
73% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
33%
Direct
55.7%
Referral
9.4%
Social
0.3%
Paid
1.6%

Headcount Trend

Current headcount: ~59.6K

Marketing Team

Marketing Team Size
1,030 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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