Company Description

Since 2011, The Last Layer has been a trusted partner for over 80 modern brands, specializing in strategic communications and cultural influence. We've built our reputation through referrals and word-of-mouth, partnering with leading companies in parenting, wellness, lifestyle, and CPG to help them stand out in competitive markets. We combine strategic foresight, editorial expertise, and a global network to deliver narratives that elevate brands. With a presence in key global hubs, we spot industry trends early and help our clients stay ahead. We hold ourselves to a high standard across everything we do and approach this work with entrepreneurial instincts and a taste to match. That is the environment you are walking into.

About You

The ideal candidate has 4–6 years of PR agency experience with brands across CPG, modern parenting, and lifestyle categories. You have strong, active media and influencer relationships and a proven track record of results that you can speak to clearly. You are equally passionate about the power of earned media and fluent in the broader modern comms toolkit. You stay ahead of trends because you are genuinely curious, not because it is part of the job description. You have good gut instincts about what works, and the strategic range to back them up.

This is a fast-paced environment where the work is highly visible, and the bar is high. If that is the kind of place where you do your best work, we want to hear from you.

Position Overview

Client Leadership

• Own a roster of up to 7–8 best-in-class brands and serve as the anchor of every account
• Drive strategy and bring a proactive, solutions-first mindset to every client relationship
• Lead client-facing presentations and deliver recommendations that move the business forward
• Stay ahead of client needs, flag concerns to leadership early, and always come with a plan
• Respond to client inquiries the same day and build the kind of trust that keeps clients for years
• Review, approve, and deliver client reports that tell a clear, confident story

Media + Editorial

• Pitch and secure high-impact coverage across print, digital, podcast, and broadcast
• Drive brand features, executive profiles, trend placements, and thought leadership opportunities
• Build and maintain pitch schedules and calendars that keep every client's story moving
• Write pitches and press materials that editors actually want to respond to
• Monitor coverage and make strategic adjustments to sustain momentum
• Spearhead awards submissions, panels, and speaking opportunities that elevate client visibility
• Bring a working understanding of AI and LLM platforms and how brands show up within them, with a genuine curiosity to evolve your approach as the landscape shifts
• Understand how affiliate fits into the broader media ecosystem and are fluent in how earned media drives measurable performance for clients

Influencer + Activations

• Work in parallel with TLL's influencer division to ensure outreach strategy always ladders up to client objectives and KPIs
• Lead conceptualization and execution of brand activations, from ideation through logistics
• Analyze activation outcomes and bring those learnings back to the broader strategy

Team + Culture

• Mentor and delegate to account coordinators and freelance team members
• Contribute to a collaborative, high-performance culture
• Maintain and grow the agency's editorial and influencer contact list on an ongoing basis

Industry Intelligence

• Stay ahead of media trends, platform shifts, and what is actually working
• Know what your clients' competitors are doing before your clients ask
• Consistently bring new ideas for partnerships, brand moments, and activations

Requirements

• 4–6 years of PR agency experience in CPG, modern parenting, or lifestyle
• Strong, active media and influencer relationships with a track record to back them up
• Sharp writing across pitches, press releases, and client communications
• Experience with affiliate-driven media is a plus
• Bachelor's degree or equivalent

What TLL Offers

• Best-in-Class Health, dental, and vision insurance
• 401k with vesting and 100% matching up to 3% of compensation
• Paid parental leave
• Remote flexibility
• Unlimited PTO
• Flex Fridays year-round
• Bonus incentives