Responsibilities

• The Social Media Specialist, with the Marketing Director, will set strategy for all agency social accounts.
• You will develop, approve, upload, and manage social media content, including scheduling and performance analysis.
• You will work cross-functionally to create engaging social media content, including support the creation of multimedia assets, including graphics, photography, and video; ensure consistency and quality.
• You will keep track of current trends and utilize information from social media listening tools to create engaging, creative content as well as monitor state and federal news to inform digital content and strategy.
• You will set, track, and report on social media KPIs to key stakeholders.
• You will work with the Director to develop, maintain, and update the agency Social Media Style Guide while advising on best practices.

Requirements

• Six years of experience in public relations, social media, and digital communications.
• Substitution: An associate's degree may substitute for two years of experience; a bachelor’s degree may substitute for four years of experience; and a master’s degree may substitute for five years of experience.

Nice To Have

• Experience running and optimizing digital ad campaigns.
• Experience utilizing Adobe Creative Cloud (InDesign, Photoshop, Acrobat Pro).

Benefits

• There are many benefits to working for the DMV! Including:
• Paid Leave
• Paid Holidays
• Pension
• Health Insurance
• Dental & Vision Coverage
• Flex Spending
• Voluntary 457B Retirement Saving Program
• Health Care Spending Account
• Tuition Assistance Programs
• Public Service Loan Forgiveness Program